Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Lesson: Nikhil Chopra: Performing Memory
Film imitates life; that's what they say. Using performance theory to tie the lesson plan together, learners attempt to understand memory and daily rituals as seen in art, film, and life. They read two chapters from the book, watch the...
Curated OER
The Stock Market: High School Economics
High school economists learn about the stock market in a project where they "buy" and track stocks. The author of this resource reports it is the high point of her 12th grade economics course, but no resources are attached. After viewing...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Apple
A Curriculum for Digital Media Creation
Consumer technology has made it possible for filmmakers to create entire movies from the comfort of their home computer. Guide high school film buffs through the process of designing a documentary with an extensive unit published by...
Curated OER
The Stock Market
Twelfth graders study the stock market and how to read stock market pages. They write reports about and graph the performance of various stocks. They examine economic crashes in history and write and perform a skit about the market.
Curated OER
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
Eastland FFA
Grapes of Wrath Movie Questions
John Ford's 1940 film version of John Steinbeck's The Grapes of Wrath is the subject of a 23-question worksheet designed to accompany a viewing of the film. The questions not only focus viewers on events, but also ask them to make...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
Parenting in the Movies:Examining Responsibilities in Modern American Films
High schoolers use films to identify the characteristics of a good parent. In groups, they research the different types of parenting methods used during colonial times, the Civil War and the Civil Rights movement. As a class, they...
Global Oneness Project
Ancient and Modern Worlds
The old aphorism, "The road to Hell is paved with good intentions," might well serve as the title for a resource that asks viewers to consider the plight of the people of the Gamo Highlands, an area in southwestern Ethiopia. These...
Curated OER
Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
Curated OER
What Difference Does A Name Make?
Students view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase issues in...
Curated OER
Types of Entrepreneurs
What does it take to be an entrepreneur? What traits does a person need? Find out as you and your class brainstorm along with this presentation. The traits of inventors, types of entrepreneurs, and their role in the economy are...
Curated OER
Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
Penguin Books
A Teacher's Guide to the Signet Classics Edition of Mark Twain's The Adventures of Huckleberry Finn
Whether new to teaching The Adventures of Huckleberry Finn or an experienced pro, you’ll find useful resources in this teacher’s guide. The 40-page packet includes background information, historical context, an annotated list of...
Curated OER
Picture Yourself At New Market
Students explore the functions of technology tools. In this technology lesson, students learn how to appropriately use digital cameras and upload pictures to computers. Students also investigate how to use Windows Movie Maker in order to...
Curated OER
Fly Forensics
Freddy's Friendly Fruit Market is under attack by fruit flies, and it is up to your aspiring biologists to solve the crime! By reading and analyzing the phenotypes, detectives determine which fly is responsible. This memorable assignment...
Japan Society
The Bubble Economy and the Lost Decade
Explore Japanese society and national identity. Class members share ideas about the Japanese economy and then investigate a series of resources, including an article, a film, a lecture, and a poem, to learn about Japan's Bubble Economy...
College Board
Evaluating Sources: How Credible Are They?
How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...
Curated OER
Maquilapolis: Examining Incentives in a Market Economy
Students discuss the factors that influenced them to purchase a particular item. They work together to read and identify incentives of a character. They view a video on the topic as well.
Curated OER
The Forgotten Soldiers: Their Glory Remembered
High schoolers watch a video and then role-play what it would have been like to be a member of the 54th Massachusetts regiment during the Civil War.