PBS
Using Symmetry to Create Corporate Logos
Young mathematicians investigate the use of symmetry in graphic design. After first learning about reflection, translational, and rotational symmetry, children use this new knowledge to identify symmetry in letters of the alphabet and...
Google
Animation: Studio Logo
Logos just make a club seem more fun. Scholars incorporate knowledge from previous lessons in the unit to write a computer program in the Scratch block-based language. Their program should help design a logo for the CS First studio. A...
British Council
A New Logo for the World Wildlife Fund
Where does the money go? Learners take a look at the logo for the World Wildlife Fund and discuss characteristics of the panda in the logo. Scholars learn that cute, fuzzy endangered animals often receive the most donations. They keep...
Google
Create Your Own Google Logo
You'll have oodles of Google Doodles. Scholars create their own Google logos using the Scratch coding program. After watching videos on how to add blocks of code in Scratch, they use their newfound knowledge to design a logo based on a...
K20 LEARN
Words Before Blows: Julius Caesar
Scholars examine how Brutus and Mark Antony employ ethos, pathos, and logos in their speeches to persuade the angry crowd in Act 3, scene 2 of William Shakespeare's tragedy, Julius Caesar. To set the stage, groups first identify the...
Dream of a Nation
Read, Watch, Write for Pathos, Logos and Ethos
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Krzysztof Haft-Szatynski
Move the Turtle
Turtles are not known to be speedy movers, but have you ever tried to get them to move in a specific direction? How about getting them to move in a perfect circle? With this app, young computer programmers have to be on their toes to...
Utah Education Network (UEN)
Classical Appeals and War Speeches
Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Logo Design Basics: School ID
Students design a new logo for their school. In this graphic design lesson, students learn the fundamentals of logo design and how to incorporate the needs of the client in design development. Students design a new school logo that...
Curated OER
Logo Design Basics: Your Name Here
Students become familiar with the fundamentals of graphic design to develop a logo. In this logo design lesson, students generate their own two logos using their own name and a personal hobby as inspiration. Students select their...
K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
Curated OER
Using Logos and Mission Statements to Communicate Sustainable Forestry Information
Young scholars survey forestry foundations to see how they represent important information into their logos and mission statements. In this forestry lesson plan, students use the information to better understand visual representations...
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...
Health Smart Virginia
Emotional Intelligence Quotient
As an end of the Health Smart unit self-assessment, scholars design a cup with a logo and motto that reveals their emotional intelligence. To prepare, individuals complete a worksheet describing the seven Emotional Intelligence Quotients...
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
Curated OER
Logo Design and Ad Campaign Relating to Forestry Management.
Students explore organizations that promote effective marketing strategies and create their own visual symbols that benefit effective forestry cultivation. In this creative instructional activity students study logos of organizations,...
American Psychological Association
Psychology Goes to Madison Avenue
As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...
Fluence Learning
Writing an Argument: Persuasive Speeches to Students
Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two speeches...
Aquarium of the Pacific
States of Matter: Making Ice Cream
Who knew that learning about the states of matter could taste so sweet? This fun hands-on instructional activity captures the attention of learners as they use what they know about solids, liquids, and gases to create their very own...
Newspaper Association of America
Power Pack: Lessons in Civics, Math, and Fine Arts
Newspaper in Education (NIE) Week honors the contributions of the newspaper and is celebrated in the resource within a civics, mathematics, and fine arts setting. The resource represents every grade from 3rd to 12th with questions and...
Curated OER
Me and My Logo
Students design their own emblem. In this introduction lesson, students get to know one another by designing an emblem that combines symbols that represent themselves. They express themselves to their classmates.
Curated OER
Language Arts: The Three Appeals
Students are able to identify and describe the persuasive techniques used in editorial writing. They are able to label persuasive techniques with the logos, pathos, and ethos terminology.
Curated OER
Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...