Curated OER
Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and compare...
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Utah Education Network (UEN)
Marketing a Breakfast Cereal
Your class will pretend that they just got hired as marketing consultants for a cereal company. They have the task of designing, marketing, and promoting a new healthy cereal to a target population. They must take pricing, market...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Achieve
Task: Storage Sheds
Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...
Curated OER
Stock Research
In this economics learning exercise, students conduct their own research in order to respond to the 12 short answer questions pertaining to the stock market.
Texas Education Agency (TEA)
Legal Responsibilities of Financial Exchanges
Let's stock up on knowledge! With lecture and discussion, pupils explore the legal responsibilities of monetary exchange. Scholars then research laws about financial exchange in the stock market and create a poster to illustrate their...
Curated OER
Pop Shop 4 - Shopkeeping
Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.
Curated OER
Teaching Marketing Through Auctioning
Students explore the marketing concepts of product, price, promotion and place through the auction activity.
Curated OER
Pedal Power Goes Global
Students role play as a consulting firm that has been hired to research various countries and determine if and how the Pedal Power bicycle company should sell its bicycles abroad.
Curated OER
FACS:Puppet Factory (Mktg)
Students explore marketing strategies while producing a hand-sewn puppet. They obtain information about child care and safety as well as basic hand sewing techniques.
Curated OER
Sugar-Coating the Facts
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
College Board
Evaluating Sources: How Credible Are They?
How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...
Council for Economic Education
Employment Data: Is the Economy Healthy?
Low unemployment is an indicator of a healthy economy—right? Current employment data and research leads scholars on a quest to find the true health of the economy. They analyze research on Payroll Employment Data and watch a short video...
Council for Economic Education
Economic Data Lesson: Economic Policy Options
Can you make decisions that will impact millions of people around the nation? Scholars research the role of the Federal Reserve, and its Chairman, on the economic outlook of the country. They analyze current trends in unemployment,...
California Department of Education
What’s A Hot Job?
What jobs are the next best thing? Curious career scholars explore their options in lesson three of a five-part series. Pupils research job trends and labor statistics before discussing the factors that influence occupation trends.
ProCon
Milk
Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Media Awareness: Key Concepts in Advertising
Learners examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Learners evaluate...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Create and Locate Your Own Business
Learners simulate the creation of their own business. Using the internet and database exploration, they research community profiles and select a business. Pupils define the target market and investigate a business location. In...
Curated OER
Lesson 9: Tracking Commodities
Over the corse of a month, small groups will monitor the price of a specific energy commodity and analyze it in relation to global and domestic events. They play a trade simulation game and create infographics showing what they've...