English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Persuasive Writing and Speaking
Rhetorical appeals (pathos, logos, and ethos) are the focus of a series of exercises that asks class members to brainstorm topics for persuasive speeches, groups to craft a persuasive speech about one of the topics, and individuals to...
Saylor Academy
Persuasive Techniques
Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.
Utah Education Network (UEN)
Classical Appeals and War Speeches
Discuss classical appeals of rhetoric through the speeches of Winston Churchill and FDR. Learners read, annotate, and analyze the speeches by the men before using a graphic organizer to track the use of ethos, pathos, and logos.
Curated OER
Humor, Rhetoric, and Prose Styles
A handful of quotes are presented in these slides referencing writing and rewriting. Learners will be encouraged by well-known writers to practice, grow and refrain from perfectionism. Quotes also reference how to write for your audience...
Curated OER
Conducting a Rhetorical Analysis
What is the author trying to achieve? What strategies does he/she use to meet this goal? How affective are these strategies? These three questions, the heart of rhetorical analysis, are examined in a presentation that also details the...
Curated OER
Fallacies of Weak Induction
A high-level introduction to fallacies of weak induction, including appeals to unqualified authority and ignorance, hasty generalizations, and weak analogies. Each fallacy is defined and shown with an example. For use mostly in college...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
Fluence Learning
Writing an Argument: Persuasive Speeches to Students
Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two speeches...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Analyzing Persuasion
A reading of Dr. Martin Luther King Jr.'s "I Have a Dream" speech launches a study of rhetorical devices such as hyperbole, allusion, metaphor, simile, personification, connotative language and parallel structure. Class members then...
Southern Nevada Regional Professional Development Program
The Columnist Project
Imagine a list that includes Alan Abelson of Baron's, Bob Woodward of the Washington Post, and Mother Jones. High schoolers select a national columnist, read and annotate five columns by this author, noting the rhetorical strategies,...
Curated OER
How to Move the Crowd: The Persuasive, Powerful Rhetoric of Mark Antony -Folger Shakespeare Library
Tenth graders explore a close reading of the speeches of Brutus and Mark Anthony in 3.2. They identify the effects of the rhetorical appeals used. Students explore the variety of ways in which Anthony might have delivered the speech....
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
Curated OER
Ethos, Logos, and Pathos in Civil Rights Movement Speeches
Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...
ReadWriteThink
Analyzing Famous Speeches as Arguments
A speaker, a message, an audience. After analyzing these elements in Queen Elizabeth's speech to the troops at Tilbury, groups analyze how other speakers use an awareness of events, and their audience to craft their arguments....
Ohio Literacy Resource Center
Arguing with Aristotle Ethos, Pathos, Logos
Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.
K20 LEARN
Friends, Romans, Countrymen, Lend Me Your Emotions: Julius Caesar
Scholars, high schoolers, class members! With the help of this lesson, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to convince their...
National Endowment for the Humanities
From Courage to Freedom
Learners analyze Frederick Douglass' narrative about Christianity and slavery. For this Frederick Douglass lesson, young scholars read his slave narrative and analyze its word choice, imagery, irony, and rhetorical appeals. Learners...
National Endowment for the Humanities
From Courage to Freedom: The Reality behind the Song
Students study how Frederick Douglass uses language to describe a realistic picture of slavery in his writings which are primary source documents. They examine his use of word choice, imagery, irony, and rhetorical appeals and use slave...
Curated OER
Thinking About Hate
This lesson starts out with a guided discussion about the statement "Birds fly in the sky; airplanes fly in the sky; therefore, airplanes are birds" and goes on to cover logical fallacies and reliable sources, relating these to the topic...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory instructional activity inspires...
Curated OER
Shakespeare's Othello and the Power of Language
Students read and analyze Iago's rhetoric in specific monologues and dialogues with other characters, examine what Iago says and how he says it, define some basic rhetorical terms, and discover the sometimes dangerous power of language.
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...