Curated OER
Do You Really Need It?
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
World of Work
Twelfth graders research want ads on the Internet or in the newspaper. They calculate the estimated weekly, monthly, and yearly pay for an hourly, salary and commission positions. They calculate a paycheck including state tax, federal...
Curated OER
Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads in...
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
Institute for Humane Education
Not So Fair and Balanced: Analyzing Bias in the Media
Life is not always fair. Who's heard that before? This same concept moves to a larger scale using prejudice and bias. Pupils discuss where prejudice attitudes derive and how they develop throughout life. Reading comprehension...
Curated OER
I Want To Be an Entrepreneur
Students define the word entrepreneur as they create a business. In this economics lesson, students understand the elements of creating a successful business and record them. Students create a commercial for their businesses.
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
Jobs
Students review newspaper want ads and note information about wages and salaries. They identify the jobs, wages, salaries and fringe benefits from the ads. Students explain why people work for others and the importance of wages,...
Teachers.net
Smoking and the Advertising Industry (Middle, other) SMOK_AD.DOC
Middle schoolers study advertising techniques and the effects of smoking on health.
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in news,...
Curated OER
Car For Sale!
Car For sale! In this GED prep lesson plan, writers develop a classified advertisement to sell a car. After a discussion of precise words and phrases, telling details, and sensory language, sellers draft their ad for review, revision and...
Curated OER
I Need Money...I Need a Job
Students discover how to use a phone book and the want ads to find a job, how to fill out a job application, and how to write/type a resume. They participate in a mock job interview.
Curated OER
Apartment Hunting
Students use apartment classified ads to match abbreviations with their correct term. They practice using superlatives and comparatives when looking at apartments. They complete a worksheet to end the lesson.
Curated OER
Budgeting Money
Students explore the concept of budgeting. In this budgeting lesson, students pick an occupation and develop a list of needs and wants. Students make a list of monthly expenses and budget their income to afford those expenses.
Curated OER
Super Dollar Special
Students read the Super Dollar Special. In this advertisement lesson, students read an article consider placing an advertisement in the newspaper. They work on summarizing what they've read and using context clues.
Curated OER
"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
Curated OER
Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing lesson students create their own advertisement.
Curated OER
Viral Marketing
What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...
Curated OER
Influence of Beauty, The Beauty of Influence
Tenth graders explore the influence of art on modern societies. Through the internet, they assess paintings of advertisements for commercial products and social-political beliefs. Using spreadsheet software, the class compares and...
Curated OER
All I Want For Christmas
Fourth graders create wish lists from catalogues and sales ads based on a given budget. They add, subtract, estimate, and budget their given amount of money so they don't go over budget.
Curated OER
Gaslight Ad
Students analyze historic advertisement for clues and information about the past. They synthesize and think critically about advantages and disadvantages of new products and again understanding of how people perceive "the comforts of home"
Curated OER
All Those Advertising Dollars!
Students calculate percent increases (or percent decreases) for the top 25 companies in terms of advertising dollars spent during a year.