Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...

Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.

What are advertisers really selling? Are there hidden messages in ads? In this instructional activity, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely instructional activity...

Website presents research and comprehensive information on the pros and cons of advertising prescription drugs directly to consumers.

Are you exploring current job openings? Investigate how to find jobs and understand want ads.

An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...

Young scholars will make observations about different types of advertisements. Students will watch distinguish the types of advertisements shown during commercial breaks associated with their cartoons and the news.

Musical theater and vaudeville were popular in the Gilded Age. Here is a theater program from the Bijou Theater in Boston. Leaafing through the pages gives a great slice of life at the time, not only because of the playbills, but also...

A digital collection of advertisements for runaway and captured slaves in the period before the American Civil War. In addition, there are historical documents related to slavery. Gives the option of browsing or doing a detailed search....

This interactive site helps students notice the tricks that advertisers use to try and get them to buy their products.

[Free Registration/Login Required] This learning module uses English football (soccer) to engage the students in Shakespeare's Henry V. Parts of Henry's battle speech are often used in songs and commercials including a BBC World Cup 2010...

Students learn that news is a business and how news providers monetize the news through advertisements and consider how the news/profit relationship affects journalism and news audiences.

Identify the elements that make a successful TV advertisement. Identify the difference between verbal and visual features and say how they can be combined. Use the video camera to produce advertisements that show understanding of the...

Video that describes the types of codes that media and advertisements use to affect the way that people think, act, and feel. [6:00] Followed by a short quiz and a list of additional resources to explore.

View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...

Businesses use advertising to tell consumers about the goods and services they are selling. Businesses hope that their advertisements will convince people to buy their products. In this lesson plan, young scholars examine the ground...

Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.

Examine the reasons alcohol advertisers target young people, and interpret the "real" messages in alcohol advertising. Learn basic facts about alcohol abuse to create a factual poster about alcohol.

View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....

[Free Registration/Login Required] During this unit of study, young scholars will analyze several types of advertisements. Students will analyze how authors pay attention to the language and visuals to appeal to their audiences.

This site shows that satisfying consumer's desire rather than advertiser's desires makes ad successful. With that in mind, explores psychology of advertising & then discusses ad components, strategies, & approaches as well as...

Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...

Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...