Other
Market Research: Brand Positioning
An excellent definition of product/brand positions with a helpful graphic of positioning.
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Intuitor
Mailchimp: Product Differentiation
Learn what product differentiation is and how companies can use it to improve their places in the market.
Library of Congress
Loc: The Branding of America
An interactive map that, when clicked, gives a famous brand name product from that particular state. For instance, click on Hastings, Nebraska and learn about the home of Kool-Aid.
Savvas Learning
Pearson Education: National Brands Versus Private Labels and Generics
This article compares national brands to generic brands, with respect to prices, customer satisfaction, and product differentiation.
Other
Business Insider: How a Top Houseware Brand Reinvents Kitchen Gadgets
Founded in 1990, Oxo is beloved by design nerds for the way that the company takes everyday objects (like the salad spinner) and finds sometimes subtle, but always clever, ways to reinvent them. The designs are based on the principle of...
PBS
Pbs Kids: Don't Buy It: Get Media Smart!: Buying Smart
Play a Price is Right style game and learn about merchandising. You will also find lots of information about advertising, brand names, and product value.
Albright-Knox Art Gallery
Albright Knox Art Gallery: Can It?
Pop artists used consumer products, advertising, and popular culture icons as the major source for subject matter in their art. Between 1962 and 1967, Andy Warhol painted soup cans, both individually and in groups. 100 Cans is one of the...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Science Buddies
Science Buddies: Disinfectants
This experiment asks you to compare different types of cleaning agents. Household cleaning products, like bleach or Lysol, are included to see which ones kill the most bacteria. Different brands of antibacterial hand soap or dish soap...
English Worksheets Land
English Worksheets Land: Cap. Holidays, Products, Geographic Names Worksheets
Practice capitalization rules with five free downloadable worksheets.
Curated OER
Ny Times: Testing Well Known Product Names Lesson Plan
In this lesson, students learn about the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They then design their own experiments that test the power of certain...
ClassFlow
Class Flow: Brand Name Phonics
[Free Registration/Login Required] This is a flipchart based on Pat Cunningham's Four Block's Model.
Alabama Learning Exchange
Alex: It Is Easy Being "Green" Part Iii of Iii
For this third and final installment of the "Green" series, the students will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...
A&E Television
History.com: How the Design of the World Trade Center Claimed Lives on 9/11
After the jets hit, stairwells became the sole means of escape for thousands of WTC occupants. But design choices hampered full evacuation -- and made the descent even more harrowing. The stairs in the twin towers were a product of their...
University of Massachusetts
Nibble: Unit Price
Here is an article discussing unit price. The article talks about buying in bulk and buying store brands to receive the same product for a lower unit price.
McGraw Hill
Mc Graw Hill Higher Education: Marketing
This site from McGraw-Hill Higher Education provides information on the various tasks involved in the physical distribution process.