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ACT
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as researching classic and contemporary advertising techniques. Set in the context of their own business this material is highly motivational and very well presented.
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advanced presentation skills, advertise, advertising activities, advertising game, advertsing basics, brainstorming session, branding, characterize a brand, classic and contemporary advertising techniques, consumer involvement theory, creative basics, direct response ads, evaluate creative work, hire creative talent, how to get new clients, integrated advertisements, manage a creative endeavor, marketing ideas, paint the big picture, persuasive campaigns, science of persuasion, the idea machine, traditional marketing, web site creation and promotion, write a creative brief, tv commercials, conduct a swot analysis