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Lesson Plan
Media Education Lab

The Ethics of Propaganda

For Teachers 9th - 12th Standards
What are the short and long-term consequences for consumers and producers of modern media propaganda? Class members ponder this essential question as their unit study of ethics of propaganda concludes. After examining two case studies,...
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Lesson Plan
Media Education Lab

Understanding Viral Messages

For Teachers 9th - 12th Standards
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Unit Plan
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MENSA Education & Research Foundation

Media Literacy

For Teachers 4th - 9th Standards
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Worksheet
Scholastic

Making Judgments Practice

For Students 3rd - 5th Standards
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
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Lesson Plan
Historical Thinking Matters

Social Security: 3 Day Lesson

For Teachers 7th - 12th Standards
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
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Unit Plan
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Online Publications

Become a Journalist

For Teachers 6th - 8th Standards
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
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Lesson Plan
PwC Financial Literacy

Evaluating Financial Information

For Teachers 6th - 8th
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
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Lesson Plan
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Curated OER

Advertising in the Contemporary World: An Introduction to Persuasive Texts

For Teachers 7th - 8th Standards
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
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Lesson Plan
Media Smarts

Selling Obesity

For Teachers 7th - 10th
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
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Lesson Plan
Curated OER

Looks Good Enough to Eat

For Teachers 5th - 7th
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
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Lesson Plan
Curated OER

Yellow Pages Ad-dition

For Teachers 3rd - 12th
Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.
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Organizer
Curated OER

Deconstructing an Advertisement

For Students 7th - 12th
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
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Lesson Plan
Curated OER

Marketing to Teens: Marketing Tactics

For Teachers 8th - 12th
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
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Lesson Plan
Curated OER

Equipment Ad

For Teachers 3rd - 12th
Students create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
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Lesson Planet Article
Curated OER

Jumping Off the Bandwagon

For Teachers 9th - 11th
Teach your class to be critical consumers by studying persuasion in advertising.
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Lesson Plan
Media Smarts

Sex in Advertising

For Teachers 11th - 12th
Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...
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Lesson Plan
Curated OER

Sense, Sensibility and Sentences: Examining and Writing Memorable Lines

For Teachers 7th - 12th
Involve your readers in finding works of literary genius. Have each individual write down compelling sentences that they read or hear, whether in a newspaper, advertisement, book, movie, song, or any other place! Once each person has a...
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Lesson Plan
Curated OER

It's a Matter of Opinion

For Teachers 4th - 7th Standards
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
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Lesson Plan
Curated OER

Cause Célèbre

For Teachers 6th - 12th
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
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Lesson Plan
Curated OER

Whose Feat?

For Teachers 6th - 12th
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Lesson Plan
Curated OER

Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
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Lesson Plan
Curated OER

Springfield Digital Storytelling Project #6: Grapes Commercial

For Teachers 6th
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
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Worksheet
Nemours KidsHealth

Eating Disorders: Healthy Advertising

For Students 6th - 8th
In this eating disorders worksheet, middle schoolers use drawings or photos from magazines to create an ad for blue jeans. They use realistic body types and positive messages about body image and types. The worksheet includes two...