Curated OER
Amazing Ads
In this science project worksheet, students name the product and company associated with each famous ad slogan listed. Then they survey the media to locate examples of each technique described in the boxes. Students also create a new...
Curated OER
Real Life Challenge
For this career worksheet, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others about...
Curated OER
Real Life Challenge
In this consumer mathematics worksheet, students use the newspaper to complete the sheet and figure out their budget for the next six months. They include parenting challenges and a new baby in their budget factors.
Curated OER
Understanding the Newspaper
Students examine newspapers and identify the elements included in them. After discussing newspapers, they conduct a scavenger hunt to identify the paper's elements such as headlines, bylines, and illustrations.
Curated OER
Wanted
In this language arts worksheet, students are provided a template for which to write a "Wanted" ad. Students complete their own writing and provide a picture/illustration to accompany what they have written.
Curated OER
Using Descriptive Language
Students explore the technique of descriptive writing. As a class, they observe a poster and describe it using adjectives. They discuss how descriptive words can be used literally and figuratively in the world of advertising. After...
Curated OER
Car Adverts: Tell It Like It is
Young scholars explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the...
Curated OER
Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
Curated OER
Shopping Bag Challenge
Students design a shopping bag that will allow the consumer to immediately identify the store and understand the product that is being sold. They create an advertisement for a new shopping bag. Students choose their type of business to...
Curated OER
New Toy Project
Young scholars create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Listerine: Miracle Liquid or Product in Search of a Purpose?
Learners analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. Students...
Curated OER
The Origins of American Government
High schoolers create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be...
Curated OER
Represent Yourself
Students reflect on their strengths, to foster postive self-awareness and self-esteem. They discuss what the purpose of an adertisement is. What can an ad communicate? Students create an ad of themselves that reflects their own...
Curated OER
Creating & Marketing a Commercial
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
Curated OER
The Family That Endured An Historical View of African-American Families As Seen Through American Literature and Art
Learners identify racial stereotypes in advertisements from the past and survey their sources and implications. They compare advertisements from the past with those of today using similar approaches and create an original advertisement...
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Hillary Clinton's Voting Record Distorted
Students examine how political advertisements can be used to deliver messages and stir emotions. Using a political ad from the 2006 Senate election, students generate questions based on the claims in the ads. They research information to...
Curated OER
John McCain's Tax Stand Misrepresented
Students examine how political advertisements can be misleading. Using a political ad against tax reform, students generate questions based on the claims in the ads. They research information to support or refute the claims in the ad and...
Curated OER
Hoodia Hoodoo
Pupils assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
Curated OER
Fr ie n d s h ip, Self-esteem
Young scholars brainstorm examples of activities that show friendship and illustrate them and explain below each picture what is happening. They hear a poem about friendship, watch a commercial about it, write a book about it and now...
Curated OER
Can You Sell Your Cereal?
Young scholars evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify...
Curated OER
Advertisements
Students compare aspects of daily life from the mid-19th century with those of today to contrast life then and now. They study newspaper advertisements for housing and clothing from then and now and create and illustrate their own...
Curated OER
Working With Job Ads
Students examine abbreviations in newspaper advertisements. In groups, they cut out any unfamiliar abbreviations they come across. Once this is completed, they research the qualifications and education needed to hold the careers...