Centers for Disease Control and Prevention
Centers for Disease Control: Bam! Body and Mind: Ad Decoder
This interactive site helps students notice the tricks that advertisers use to try and get them to buy their products.
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
Other
The Art of Logo: Part 1
How form, color, fonts, and finishes combine to create logos are explained in this 1997 web design article, which takes you step-by-step through creating sample logo.
Other
Streeter: Semiotics and Advertising
A slide show that offers a good study of connotation and how it refers to semiotics. Symbols are not the things they represent. L.11-12.5b Nuance
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Media Smarts
Media Smarts: Looking at Food Advertising Lesson
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn about the importance of spokescharacters for companies. Then students will create own jingles and spokescharacters for foods...
Texas Education Agency
Texas Gateway: Find Connections Across Texts Including Other Media
The subject of this lesson is the role that various media play in focusing attention on events and issues and how they seek to influence the opinions of their audiences. SL.9-10.2 eval & integrate sources
Other
Propaganda Critic
A comprehensive site that offers student information on: Name Calling, Glittering Generalities, False Connections, Bad Logic or Propaganda, Wartime Propaganda and more! Site also offers the Propaganda Gallery - short video clips that can...
Duke University
Duke University: Emergence of Advertising in America: 1850 1920
This timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.
Other
U.washington: The Basics of Poster Design
An in-depth site from the University of Washington on poster design and communicating ideas through various visual media. This site covers standard posters but also contains links for creating poster with Adobe PageMaker and Microsoft...
US Census Bureau
Us Census Bureau: The Art of Persuasion: Using Census Data to Influence Others
In this lesson, students will incorporate information from the U.S. Census Bureau's QuickFacts data access tool into an advertisement for a city of their choice. They will use persuasive and advertising techniques to convince others to...
Other
Ontario Council for Technology Education: Food Truck Project [Pdf]
By the end of this project, the student will demonstrate an understanding of the fundamental concepts and skills required in the planning and development of a product or service, such as a food truck, including the use of design process...
Curated OER
History Matters: Making Sense of Documents
Designed to help teachers and students make effective use of primary documents. There are well written section on how to make sense of numbers, ads, music, diaries, and more. included are interactive activities for students to help them...
Library of Congress
Loc: Television Advertising: A Brief History
Discusses the history of television advertising. Includes the following sections: "Radio Precedents," "The Single-sponsor Era," and "The Triumph of the Magazine Concept."
Council for Economic Education
Econ Ed Link: Marketplace: Real(ity) Estate
This lesson teaches students about opportunity cost through some steps of buying a house. It also shows students how advertising affects consumer decision-making.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, young scholars explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate...
Other
And Now, a Word From Our Sponsors: Teacher Guide
This complete unit plan includes an overview of student activities, a number of activities for the class, complete with handouts and rubrics, and a student guide that explains what will be learned and how.
Other
Biddington's: Pop Art
Includes a definition of Pop Art, artists who contributed to the movement, and where they did so.
Other
Creating Brochures That Sell
Quick review of purposes of company brochures, includes styles, copyediting, and other considerations in their production.
Other
A Practical Guide for Developing Marketing Brochures
This site provides a guide to creating a marketing brochure. Includes information on developing the theme, objectives, copy, design, layout, audience, objectives, and design mechanics of your brochure.
Other
Milwaukee Art Museum: You Can't Sell This Thing
Introduce students to new product trademarks, logos, packaging, and advertising. Teams of students will design and create a logo or trademark, packaging box, and poster for original products.
Other
Constructing the Past: Shaping the American Women
This article from a history periodical looks at advertising aimed at women in the 1950s. After refuting conclusions made in a study in the 1970s that claimed that women in the 1950s were little more than domestic workers in their home,...