SciShow
The New Era of Negative Campaigns
Negative campaigns—or campaigns that work by painting opposing candidates in a negative light—have been used for decades. But today, thanks to information that can be gained from social media, these campaigns may be even more effective...
Crash Course
Social Thinking: Crash Course Psychology
Why do people do bad things? Is it because of the situation or who they are at their core? In this week's episode of Crash Course Psychology, Hank works to shed a little light on the ideas of Situation vs. Personality. Oh, and we'll have...
SciShow
Why Do People Join Cults?
It’s easy to assume that people who join cults have something wrong with them, but usually the people who join cults are just like the rest of us. So, how does it happen?
TED-Ed
TED-ED: How to use rhetoric to get what you want - Camille A. Langston
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and...
TED-Ed
TED-Ed: Iseult Gillespie: The wicked wit of Jane Austen
Whether she's describing bickering families, quiet declarations of love, or juicy gossip, Jane Austen's writing often feels as though it was written just for you. Her dry wit and cheeky playfulness informs her heroines, whose...
SciShow
How Ads (and People) Persuade You
If you can recognize when you're being persuaded, it's a lot easier to make sure your opinions are actually your own.
Curated Video
Fight a Battle More than Once | Bite Sized Project Management Thought from Margaret Thatcher
Margaret Thatcher was a late 20th Century British politician and Prime Minister of the United Kingdom. She knew that ‘You may have to fight a battle more than once to win it.’ Salespeople know that you may need something like 7 contacts,...
Curated Video
POWER WORDS: Top 10 Ways to Use Language to Influence & Persuade
As Project Managers, we need to influence and persuade without authority. What does that leave: just our personal presence and our words. Here are ten ways to use language so people listen, take note, and act on what you say. These tips...
Curated Video
Influencing Stakeholders: Start at the Bottom
It may sound contradictory, but sometimes, for influencing stakeholders, you need to start at the bottom! There's a paradoxical truth about stakeholder engagement. You know where the influence lies: at the top. Right? So you target your...
Curated Video
Top 7 Ways to Become a More Influential Project Manager
Do people listen when you speak, and take your advice when you offer it? Part of growing, as a Project Manager, is becoming more influential. Here are seven of my top tips. Raising your level of influence is often a matter of changing...
Curated Video
The Persuasive Letter
Mr. Griot teaches the elements of persuasive writing. He reads a persuasive letter written to persuade the local TV station to keep a popular show from being canceled.
Curated Video
7 Principles of Psychological Persuasion
The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini outlines 6 main principles: Reciprocity, scarcity, authority, consistency, liking and consensus. He later added a...
Curated Video
Julius Caesar 3.2 Antony's Song
This video features a lyrical exploration of the aftermath of Caesar's assassination in Shakespeare's "Julius Caesar." Through a dramatic monologue set to music, Mark Antony reflects on the political and personal turmoil following...
Curated Video
Julius Caesar 3.2 Performance: Antony, Lines 73-107
This video examines Mark Antony's iconic funeral oration from Shakespeare's "Julius Caesar," emphasizing his rhetorical skill in swaying public opinion. As Antony addresses the crowd, he questions the accusations of Caesar's ambition...
Curated Video
Julius Caesar 2.2 Scene Summary
This video delves into a dramatic scene from Shakespeare's "Julius Caesar" where Caesar grapples with ominous warnings and his wife Calpurnia's pleas to avoid the Senate due to disturbing prophecies and nightmares. Despite initial...
Curated Video
Top 20 Strategies for Persuasive Ad Copy: Advertising Copy Strategies
Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…
Curated Video
What is the Paradox of Choice? Influencing through Selection
Have you ever had so many choices that you simply could not make up your mind? It’s called ‘overchoice’. And we are less happy when we have more choices. Barry Schwarz called this ‘the Paradox of Choice’. The Paradox of Choice:...
Curated Video
The Good, The Bad, and The Ugly: the Ethics of Influence and Persuasion
Before we get into the detail of techniques for Influencing and persuading, it’s important to acknowledge that they can be used for good or for ill. And that there is an ethical dimension to the methods you choose. So, lets look at the...
Curated Video
Appearance Matters in Influence & Persuasion
First impressions matter. My father said: ‘you only get one chance to make a first impression’. And we judge each other when we first meet. So, let’s look at why appearance matter and how to optimize your appearance for persuasion.
Curated Video
How to Use Your Authority to Influence and Persuade
I am not sure if it’s mostly society or psychology, but most of us feel a sense of duty to authority. When we perceive someone has a higher status in hierarchy, social standing, or intellect, we tend to defer to them. To do otherwise is...
Curated Video
How to Build Trust. And Why it Matters in Influence & Persuasion
There is no way you can persuade someone who does not trust you. Trust is a vital part of Influence and persuasion. So, let’s look at how to build Trust. We already have a very popular video about trust, that discusses Maister, Green,...
Curated Video
How to Use Reason and Logic in Influence & Persuasion
It may be that nobody ever makes a decision based solely on the facts. But they do need the facts and the reasons to justify their decision. Maybe to the people around them. Or perhaps just for themselves. As a result, we need to use...
Curated Video
How to Influence People by Appealing to their Emotion
Nobody ever makes a decision on the facts alone. We make our choices based on emotions, and then use the facts to justify our decision… to others and to ourselves. So, how can you influence people by appealing to emotion?
Curated Video
Tit-for-Tat: How to Influence with Reciprocation
Human beings are wired for fairness. If I do something for you, you will likely feel some obligation to return the favor. This tit for tat behavior is what psychologists call reciprocation. And it is a powerful way to influence people.