Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Generation Nation
Propaganda
How does propaganda influence our vote? Through grand conversation, scholars gain information about what is and how to identify the different ways propaganda is used in a presidential election. Using their new-found knowledge, citizens...
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Curated OER
Ads R Us: Understanding Target Marketing
Learners build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
May the Best Character Win
Running an election campaign takes money. Class groups must effectively budget money in order to design and purchase sufficient advertising aimed at procuring classmates' votes. After completing an online tutorial, they also write and...
Curated OER
Pizza! Pizza!
Third graders tally, sort, and organize pizza orders from monthly school sales. They create an advertising campaign to promote the School Pizza Sale, record the data in graph form, compare and contrast the tallies throughout the year,...
Curated OER
From Data to Drinks - My Marketing Plan
Students research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
U.S. Geography: The Midwest
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
Curated OER
Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Judicial Branch of California
Defining Civic Duty and Participation
A lesson, geared toward older elementary scholars, combines art with social studies to explain the purpose of civic duty and how to encourage others in the community to participate. Academics create advertising campaigns to promote civic...
Curated OER
Solar System Tourist Bureau
Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...
Curated OER
Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
Great Schools
My First Presidential Election
Register, establish a platform, make campaign speeches, and design campaign advertisements with a study of presidential elections. Young citizens engage in various activities that mimic the election process.
Curated OER
US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson plan, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They...
ELT-Connect
Happy Valentine's Day
Shelves filled with heart-shaped boxes of chocolates. Bouquets of red roses. Racks of romantic cards. Stores are preparing for Valentine's Day. Has the holiday become too commercialized? That is the question asked by a lesson designed...
Curated OER
Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Curated OER
The Giant Pandas
Students recognize that pandas are endangered. In this panda lesson, students research and create a pamphlet about pandas. Students create a 30 second advertisement. Students participate in problem solving for solutions to the panda...
Curated OER
THE TRAVELS OF BABAR: An Adventure in Scale:Saving the Elephants and Other Endangered Animals
Students comprehend the concept and causes of extinction and endangerment. They identify extinct and endangered animals. Students coordinate a plan to help endangered animals through a poster and letter writing campaign.
Curated OER
Nature and You
Learners recognize the story of creation in the Bible and begin to discuss endangered animals. In this creation lesson plan, students focus on a specific species that is endangered and complete a worksheet on how to save them. Learners...
KOG Ranger Program
Why a Bear Mattered: Smokey’s Story
Smokey the Bear has been telling people how to prevent forest fires since 1944, and continues to be the symbol of fire safety in America's wilderness. Young rangers visualize a dry forest and
Curated OER
Kids Get School Named for Obama
Students read about the renaming of a school for Barack Obama. In this political lesson plan, the teacher presents vocabulary words from the news article, then the students read the article and answer comprehension questions. Lesson...
Curated OER
Donkeys and Elephants and Voters, Oh My!
Learners celebrate party politics. In this American politics instructional activity, students discover what the 2 main political parties in the country are and discuss their functions. Learners then participate in a classroom simulation...
Curated OER
Northern and Southern Differences in 1856
Fourth graders investigate differences between the ideology of the Northern and Southern states in 1856. For this states' history lesson, 4th graders examine the needs for slaves in the Southern agricultural economy, and compare it to...