Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Curated OER
Lemonade For Sale
2-3rd graders listen to the story, Lemonade for Sale, by Stuart J. Murphy. In the story, children produce and sell lemonade to raise money for their clubhouse, create a product, classify the resources used in production as natural...
Curated OER
Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
Packaging Tricks
Learners become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Council for Economic Education
Did You Get the Message?
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Curated OER
Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Learners establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
Federal Reserve Bank
Wants on a Continuum
You can't always get what you want, but you might just be able to teach your class about wants and choices. This plan leads pupils through a discussion and closes with a worksheet and assessment.
Curated OER
Energy Plus!
"Energy Plus!" from Together Counts is three days worth of lessons, discussions, and activities about nutrition. The materials help you teach youngsters about eating healthy and burning calories. Energy in and energy out. Included are...
Curated OER
Making Choices
Students work with a partner to write a play, story or ad that teaches about our choices as consumers. Students focus on educating people about how food choices make a difference in their lives.
Curated OER
BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET
Young scholars are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role...
Curated OER
Paper Towel Testing
Students discuss whether there are variations in absorbency and wet strength amount different brands of paper towels. They compare advertising claims and personal preferences and perform tests to reach a conclusion of which brand is the...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.
Curated OER
A Shopping Spree!
In this adding prices of items instructional activity, students choose items and add their totals using mental math, paper and pencil, and the calculator.
Curated OER
Kumara From the Farmer's Field
Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. In this reading comprehension lesson, students pretend they are advertising executives who must create a grocery...
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
Petroleum Poisons
Students discover how harmful petroleum distillates are that are found in the home. They demonstrate how to collect information about consumer products. They also ask their parents about the safety of the cleaning supplies used in their...
Curated OER
Making Paper
Students make paper from recycled paper. The student estimates, counts, and measures he amount of paper consumed in a classroom daily. They discover that if we use too much paper, it fills up landfills. Some activities they are doing...
Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Curated OER
The Branding of America (And Your State)
Students investigate about the origins of some major U.S. brands. They explore local products that stimulate the economy. Students create a map showing where those products originate. Students discover the products that their local area...
Curated OER
Social Studies: Improving Academic Skills
Third graders play a variation of Bingo to reinforce study skills, time management, and test taking strategies. As the teacher draws key words, they offer brief explanations or descriptions about how the words can be used. As key words...
Curated OER
Help Is On The Way!
Third graders recognize the attitudes, knowledge and skills contributing to effective learning in school and across the life span. They complete an inventory that self-assesses their ability in study skills, test taking strategies, and...