Lesson Plan
Curated OER

And You Thought Gasoline Was Expensive!

For Teachers 3rd - 12th
Students carry out a cost analysis. In this comparative math lesson, students compare the cost of equal measures of gasoline to mouthwash, house paint, fruit juice, white-out, and other liquids.
Lesson Plan
Curated OER

Understanding My Pyramid

For Teachers 2nd - 6th
Students examine the food pyramid and construct a healthy meal. For this food pyramid lesson, students examine the new food pyramid that includes fats and oils, and is arranged with brightly colored triangles. They use grocery store adds...
Lesson Plan
Curated OER

Philanthropy "Giants"

For Teachers 3rd - 5th
Students report on the activism of corporate philanthropists. In this service learning instructional activity, students research companies that operate as philanthropists and identify their recipients.
Lesson Plan
Curated OER

Make a TV Commercial for "Brighty-Whitey" Toothpaste

For Teachers 1st - 6th
Students develop the skill of creativity by creating their own brand of toothpaste. The class will present the different projects in front of the class in the form of a speech.
Worksheet
Curated OER

Reading Comprehension

For Students 3rd - 4th
In this reading comprehension worksheet, students read a passage and answer questions based on the main idea of the passage. Students answer 4 questions about the passage.
Lesson Plan
Curated OER

Invent a Critter

For Teachers 3rd - 6th
Students create a living animal that could survive in at least one specific region and use the digital desert library to gather information. In this invent a critter lesson, students draw a picture of their animal,  describe their...
Lesson Plan
Curated OER

Junk Mail Overload!

For Teachers 3rd - 6th
Students discuss the "junk mail nuisance" with the teacher and share their opinions on the problem. Students collect a week's worth of junk mail, bring to class and complete a chart about the amount and weight. Students then complete an...
Lesson Plan
Curated OER

NGA Kids Inside Scoop Summer 2007

For Teachers 3rd - 4th
Students examine the art of Roy Lichtenstein. In this art lesson students study reworked images and adapted scenes from books made into movies.
Lesson Plan
Curated OER

It's a Wrap!

For Teachers K - 5th
Students read about the importance of packaging foods and related items properly and reducing waste. In this packaging lesson, students read the background information about packaging and bring a variety of packaging materials to class....
Lesson Plan
Curated OER

Philanthropy is Everywhere Lesson 3: Philanthropy "giants"

For Teachers 3rd - 5th
Young scholars discover corporations that engage in philanthropy. They identify who the recipients of corporate philanthropy might be, complete worksheets and compile the related data.
Lesson Plan
Curated OER

Eat Right!

For Teachers 2nd - 3rd
Students use magazines and other food pictures to arrange healthy meals onto construction paper.
Lesson Plan
Curated OER

Closer To the Ground Lesson 2: Providing a Helping Hand

For Teachers 3rd - 5th
Students examine how businesses and corporations contribute or sponsor activities for the common good. They read annual reports of major corporations to determine how they contribute to focused activities for the common good.
Lesson Plan
Council for Economic Education

Econ Ed Link: We Are Consumers and Producers

For Teachers 3rd - 5th
This lesson plan is geared toward beginning economics concepts. "In this instructional activity you are going to learn more about how you and others are consumers and producers."
Lesson Plan
Council for Economic Education

Econ Ed Link: Be an Ad Detective

For Teachers 3rd - 8th
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Lesson Plan
Other

Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads

For Teachers 3rd - 5th
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Lesson Plan
Council for Economic Education

Econ Ed Link: Did You Get the Message?

For Teachers 3rd - 8th
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Lesson Plan
Council for Economic Education

Econ Ed Link: Believe It or Not?

For Teachers 3rd - 8th Standards
This lesson reveals to students how advertisers use words and images to make goods and services look their best. To protect consumers and make sure that competition among sellers is fair in the marketplace, the federal government...
Professional Doc
AdLit

Ad lit.org: Reading Discussion Guide: The Sacrifice by Kathleen Benner Duble

For Teachers 3rd - 6th
In the year 1692, life changes forever for ten-year-old Abigail Faulkner and her family. In Salem, Massachusetts, witches have been found, and widespread fear and panic reign mere miles from Abigail's home of Andover. When two girls are...
Lesson Plan
Albright-Knox Art Gallery

Albright Knox Art Gallery: Can It?

For Teachers 3rd - 5th
Pop artists used consumer products, advertising, and popular culture icons as the major source for subject matter in their art. Between 1962 and 1967, Andy Warhol painted soup cans, both individually and in groups. 100 Cans is one of the...
Lesson Plan
American Geosciences Institute

American Geosciences Institute: Earth Science Week: A Paste With Taste

For Teachers 3rd - 8th
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Website
PBS

Pbs Kids: Don't Buy It: Get Media Smart!: Buying Smart

For Students 3rd - 8th
Play a Price is Right style game and learn about merchandising. You will also find lots of information about advertising, brand names, and product value.
Lesson Plan
University of Nebraska Omaha

University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]

For Teachers 3rd - 5th Standards
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
Lesson Plan
PBS

Pbs (Affluenza): What Are Advertisers Selling

For Teachers 3rd - 8th
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...