Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
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It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
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Propaganda Techniques
Sixth graders locate examples of persuasive writing. For this persuasive writing lesson students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or advertisements,...
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Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.