Curated OER
Media Awareness: Key Concepts in Advertising
Learners examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Learners evaluate...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Trick or Treat for Unicef
Creative thinkers develope advertisements. They work in groups to create an advertisement featuring the importance of contributing to UNICEF. They research, learn about point of view, and present final projects to the class.
Curated OER
Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...