Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Our Client Is The Cincinnat Art Museum
Students design various commercial products for the Cincinnati Art Museum using on-line sources, past designs, and creative educational software. This instructional activity has excellent project ideas for various student levels...
Curated OER
Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Tour + Workshop = DESIGN: Presenting Information
Students develop a business card to market them. In this developing a business card to market them lesson, students design a business card to represent them. Students create a logo or graphic design that is professional and catchy. ...
Curated OER
A Trip Around the World
Students role play the role of a travel agent. In groups, they must plan a trip around the world making stops in a different biome. They use the internet to discover the characteristics of each biome and create a travel brochure for...
Curated OER
Container Design
Students observe packaged products on display. Teacher encourages discussions related to design, line, color, subject and elements related to the "American Dream", such as money, love, happiness, employment, and environment. Student...