Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...

Before your learners reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...

Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then...

How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...

Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.

After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...

Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...

Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...

Students develop critical thinking skills to understand and create advertisements.  For this journalism lesson, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and...

Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...

Students explore the hidden messages in advertisements. For this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...

Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.

Fourth graders design written advertisements using cut out items from catalogs or newspapers in order to persuade consumers.

Students identify gender stereotypes in advertisements.

Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.

Students demonstrate how to make earth-smart choices. In this environmental awareness lesson plan, students listen to a short lecture on environmentally friendly products. Students invent an environmentally friendly product and complete...

Students investigate the world of advertising and video production by creating their own commercial.  In this advertising instructional activity, students discuss a fictitious product which they create an advertising campaign for....

Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...

Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.