Persuasive Communication (Grades 9–12)

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to compare the ways companies use advertising to the arguments used in persuasive essays. Groups then design their own products and advertising campaigns.

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CCSS: Adaptable
Instructional Ideas
  • Bring in examples of advertisements that learners can identify from a variety of media, including magazines, commercials, and movies with product placement
  • Use the activity as the first step in a unit that culminates in an argument essay
Classroom Considerations
  • The lesson is designed for high schoolers, but would be more appropriate for middle school classes
  • Connect to a lesson that provides more instruction on persuasive techniques
  • Part of a larger unit on persuasive writing, the plan for which is attached and linked within the resource
  • Aptly compares modern advertisements to arguments in a persuasive essay
  • Easy setup and implementation
  • Activity requires more scaffolding than provided; learners need more time and steps to create their products and choose the appropriate rhetorical devices