Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...

Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then...

Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

Students explore the ways in which media messages work and the ways in which consumers are targeted.

Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. For this health lesson, 5th graders analyze magazine or television advertisements for the...

Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.

Young scholars utilize a new language to discuss dates and birthdays.  In this foreign language lesson, students practice using vocabulary words from a target language to speak about birthdays and culture related to a specific...

After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...

Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...

Ninth graders participate in an activity as a web designer.  In this technology lesson, 9th graders explore how the choices made by web designers affect how people use a site.  Students analyze effective and ineffective Web...

Young scholars experience the development of statistical data. In groups, they construct a survey questionnaire for a target audience. Students produce the questionnaire, distribute it, collect it, and tabulate the data. Using EXCEL,...

Launch pupil interest in rockets. Scholars build rockets out of straws and balloons to learn about Newton's Third Law of Motion. Their task is to hit a target five feet away. It's not as easy as it seems!

Use pictures and manipulatives to develop vocabulary with your beginning language learners. This plan can be used with foreign language learners (although you'll have to provide the vocabulary), English language learners, or a young...

Enhance your foreign language young scholars' skills to describe a house. After reading a description of rooms in a house in their target language, they work to answer corresponding questions correctly. Additionally, they view a...

You can use this lesson plan with English language learners, a young language arts class, or speakers of a foreign language. The phrases learned are I need and I don't need. The teacher collects several items around the room, and...

Students work in pairs to out act and then retell a story.  In this personal experience lesson, students act out an event in their life and their partner retells the story. Students discuss sequence of events and dialogue. Students...

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Students practice using their target language by writing a news article.  In this foreign language writing lesson, students create a fictional "hero" in their city which they write a fictional news article about in their new...

Pupils, in teams, design and create a logo/trademark, packaging box, and poster for advertising their new product/invention. They present their new product/invention, and information about the target audience, to the class.

Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...