Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Students explore consumerism by completing a worksheet. In this advertisement activity, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

An excellent resource gets kids looking at agricultural production to better understand the careers needed in distributing foods from the farm to the consumer. Book, poster, web, and video links are included for teacher use. There is...

Students explore the ways in which media messages work and the ways in which consumers are targeted.

Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...

Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class

Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...

Students develop critical thinking skills to understand and create advertisements.  In this journalism activity, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and...

Pupils investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.

Students investigate the environment by designing a group project.  In this ecology lesson, students identify the man made threats to the Amazon while reading environmentally conscience vocabulary terms.  Students collaborate...

Fifth graders investigate the effect of North American colonization on human history. In this colonization lesson, 5th graders explore the global impact of colonization of North America. Students investigate the impact of geography on...

Students build a practical resume using Microsoft Word R??sum?? Wizard. Hints useful for avoiding "r??sum?? wrongs" helps them develop the right r??sum?? for their job hunting needs.

Middle schoolers review the proper terms for maps and various geographical features. In groups, they create a topographical map and label all geographic features in a given area. They present this material to the class and answer any...