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Resisting Scientific Misinformation
How do scholars determine if a scientific claim is true? Learners investigate scientific misinformation by watching video clips and reading false advertising claims. They engage in discussion in both class and small group settings to...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a lesson that introduces class members to several fact-checking resources.
Curated OER
Amnesty:More Than A Word
Students examine two advertisements, both of which claimed a 2007 immigration reform bill would provide "amnesty" to illegal immigrants. They research a bill and check the accuracy of advertising claims. Afterward, they write their own,...
Curated OER
Listerine: Miracle Liquid or Product in Search of a Purpose?
High schoolers analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. ...
Curated OER
John McCain's Tax Stand Misrepresented
Students examine how political advertisements can be misleading. Using a political ad against tax reform, students generate questions based on the claims in the ads. They research information to support or refute the claims in the ad and...
Curated OER
Hillary Clinton's Voting Record Distorted
Students examine how political advertisements can be used to deliver messages and stir emotions. Using a political ad from the 2006 Senate election, students generate questions based on the claims in the ads. They research information to...
Curated OER
Hoodia Hoodoo
Students assess misleading claims in advertisements. After reviewing several advertisements for Hoodia, students compare the claims made to news reports about the product. They conduct research to discover whether the claims made by the...
Curated OER
Car Adverts: Tell It Like It is
Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...
Curated OER
The Origins of American Government
Learners create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be made to...
Curated OER
Malaysia: Foreign Investment Returns
Students examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
Curated OER
Death and Taxes
Students explore the "death tax" and analyze statistical information about how the government taxes dead people. They research sources to determine the validity of a anti-tax group campaign and John McCain's claims about taxes. ...
Curated OER
Pressures and Responsibities
Students recognize some of the physical dangers of smoking. They discuss personal responsibilities regarding smoking and peruse magazines and newspapers to find at least one tobacco advertisement.
Curated OER
Headaches
Students create a commercial for a headache remedy. In this health and advertising lesson, students review a video describing several types of headaches and treatments for each. They will create a commercial addressing one of the...
Curated OER
Amnesty: More Than a Word
Students explain how the use of certain emotive terms affects voter's perceptions. Students assess how word choice by political parties can changes our thinking on a subject. After viewing ads by the two political parties, students...
Encyclopedia Britannica
Becoming US President
It's that time of year, and the year. Once again the race is on for the White House. It's important that young voters, and would-be voters, understand the process for becoming the United States President. Class members research the...
Close Up Foundation
Teach the Vote
Why is voting important? A social studies unit presents a non-partisan approach to the importance of voting, to voting laws and procedures, and to resources that voters need to become informed voters.
Curated OER
U.S. Generals...Support the Draft
Students examine anti-war TV ads concerning the war in Iraq. They research information concerning the war, quotes made by generals, and the importance of a strong military. Students explore the possibility of enacting a draft and...
Curated OER
Mapping My Spot in History
Students create their own town's history. They place themselves on the map in a literal as well as figurative sense. Students produce portions of an updated version of an early twentieth century panoramic map. Students gather information...
Curated OER
Building a Better Argument
Students create good arguments by exploring the basic structure of an arguments. They determine premises and conclusions for analyzing the effectiveness of arguments. In addition, they explore the differences between arguments and...
Curated OER
Building a Better Argument
Students identify the major components of arguments. They deconstruct several arguments in order to relate the differences between premises and conclusions. Students review several documents and identify the way arguments can be...
Curated OER
Baseball - America's Pastime
Students complete Internet research about baseball and baseball players. They complete a variety of activities including writing an epitaph for Jackie Robinson, a news article about him, and make graphs displaying salaries of a number of...
Curated OER
PETA Pressure
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...