Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Recognizing Advertising Techniques
Students explore advertising techniques. In this media awareness lesson, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods.
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A Healthy Diet
Students examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...
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Does Hawaiian Agriculture Feed Hawaii's People?
Students research background information about Hawaiian agriculture in a variety of resources, then read and collect newspaper ads marketing local produce. They suggest food preparation ideas using local produce.
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From the Store to the Shopper
Pupils explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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Consumer Education
Students, while examining an intense list of vocabulary terms on types of money, change and simple foods, name and state the cost of food items in supermarkets, grocery stores and flea markets with flash cards and newspaper ads.
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Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
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Setting Up Shop
Seventh graders investigate what goes in to starting a retail store. For this business economics lesson, 7th graders brainstorm products they would like to sell and use magazines, newspapers and real estate listings to bring their store...
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Caffeine and Nicotine
Young scholars research the effects of caffeine and nicotine online.