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Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
Curated OER
Fact Versus Opinion
Students differentiate between fact and opinion. They define fact and opinion, then listen to and identify examples of each. Students identify different books where facts and opinions can be found, and cut out newspaper and magazine...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
Gender Stereotypes and Body Image
Learners discuss and become aware of the dangers of gender stereotyping and the media's role in perpetuating gender stereotypes. They view magazine advertisements and make entries in their journals after guided discussion.
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Curated OER
Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
Curated OER
Mr.Bubble's News
Second graders use a double bubble thinking map to compare newspapers and magazines. They browse through magazines and newspapers to identify characteristics of each type of text and find 5 features for each type of text. They share...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
Curated OER
Mathematical Magazines
Students classify and tabulate the type of advertisements found in a collection of magazines. Determination is made on what percent of the total number of ads each type represents. They present their results orally and in a graph.
Curated OER
I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
Curated OER
Advertising's Hidden Messages
Students explore the hidden messages in advertisements. For this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Environmental Issues in the Polar Regions
Students list environmental problems they are familiar with and check the ones they think affect the polar regions, and they research and answer questions about environmental issues affecting the polar regions. Students discuss their...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Minorities in Mainstream American Society
So many people fought for Civil Rights in the United States. Read about the Civil Rights Act of 1964, and discuss what the act guarantees. Then pass out a slew of magazines and encourage them to observe how often minorities appear in...
NPR
Suffrage Lesson Plan
Has life changed for American women in the last century, or are there common themes between the lives of 21st century women and the struggle of suffragettes from the 1910s? Explore the ways media reflects the position of women...
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
Curated OER
Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...