Curated OER
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Curated OER
Travel Leisure Company Project
Students define marketing terms such as products, goods, services and ideas. They access the Internet for attractions, landmarks, and meals for an international destination. They create flyers and newsletters using DeskTop Publishing as...
Curated OER
Take this Job and Love It!
High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn about...
Curated OER
Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language arts...
Curated OER
Stopping Deforestation in the Amazon: A Publicity Campaign
Students investigate the environment by designing a group project. In this ecology lesson, students identify the man made threats to the Amazon while reading environmentally conscience vocabulary terms. Students collaborate in groups...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
WHY DOES MONEY HAVE VALUE?
Students learn that money has value by examining the history, meaning of money. market structures and pricing. In this analysis lesson, students use exchange rates to find the cost of an item different currencies.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Great Depression and New Deal
The five activities outlined in this resource packet engage class members in projects that ask them to research the causes and the effects, both national and local, of the Great Depression and the New Deal policies of FDR.
Curated OER
Top Reasons to Attend My School
Students evaluate reasons why someone would attend their school and create a marketing campaign to attract students. In this school welcome lesson, students analyze the marketing process and survey public sectors about their school....
Federal Reserve Bank
To Rent-to-Own or Not to Rent-to-Own?
Explore the key elements of a contract with your young adults, and delve into the features and unique benefits of a rent-to-own contract through discussion and worksheet practice.
Curated OER
Careers: Exploring the Job Market
Students explore career opportunities by completing job applications, writing resumes, and composing cover letters. After discussing careers, they compile job portfolios using items contained in their job kits. Once students have set...
California Department of Education
What Skills Do I Need?
Get your class started down the path to a great career! The first of a six-part series of career and college lessons inspires learners to use their interests to explore career options. The activity also provides resources where...
Curated OER
Making Birthday Calendars for Community Organizations and Businesses
Students create birthday calendars using The Print Shop computer program. They produce and market a product, replicating a work environment.
Curated OER
Post-Civil War American History
Fifth graders examine significant events in Post-Civil War America. In this Post-Civil War lesson, 5th graders investigate the important events after the war in 19th century America. They read primary source documents about six topics...
Curated OER
Pre WWII Germany - Inflation
Eleventh graders differentiate between inflation and hyperinflation. They explain the economic conditions in Germany before WWII and the roles of government in a market economy. They analyze the importance of keeping inflation under...
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
I Got a Lava Livin' to Do in Pompeii
Scholars imagine themselves as citizens of Pompeii in 79 AD. First they are assigned a job (or place in society like a child or slave). Then they record their daily activities for the weeks leading up to the eruption of Mt. Vesuvius in...
Curated OER
Westward Expansion - Fur Trade
Students complete a unit of lessons to learn how products reach the market and study the history of the fur trade. In this history and trade instructional activity, students first learn about the technology that allowed products to reach...
Curated OER
Understanding Zoning: Its use on the High Line in West Chelsea
Students are introduced to zoning. Evaluating information and reading a land-use map is enclosed in this lesson. List new development projects that they could propose for a given area.