Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Concepts

media analysis, advertising, media bias, Media Literacy, the bandwagon technique, news media

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Additional Tags

social studies

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Instructional Ideas

• Consider an extended or ongoing project where class members practice identifying these techniques in different forms of media (i.e. newspapers, editorials, television shows, etc.)

Classroom Considerations

• While originally designed for gifted learners, these worksheets and activities can be used for a variety of grades and learning levels

Pros

• Language is direct and approachable
• Excellent resource for sparking discussion and critical thought

Cons

• None

Common Core

RI.7.1 RI.7.2 RI.7.7 RI.8.1 RI.8.2 RI.8.7 RI.9-10.1 RI.9-10.2 RI.9-10.7