Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...

High schoolers analyze and research the claims of Listerine advertisements and commercials. They observe commercials and ads, then participate in numerous activities to determine the credibility of the claims made by Listerine. ...

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then...

An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your learners already have all the information they need...

Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.

Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...

Students study how a type of product is advertised. For this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...

Students explore the hidden messages in advertisements. For this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...

Students consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.

Young scholars explore persuasive writing in advertisements. In this advertisements activity, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.

Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...

Students investigate the world of advertising and video production by creating their own commercial.  In this advertising instructional activity, students discuss a fictitious product which they create an advertising campaign for....

Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic...

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

By examining harmful health and hygiene practices, teens will be able to determine what is best for their body. Advertisers for health/hygiene products will also be evaluated for "best interest" criteria. The class will begin by...

Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...

Middle Schoolers produce a class newspaper about the American cowboy and the times in which he lived with illustrations, feature stories and advertisements typical of the times. This is an ambitious, yet worthwhile project for youngsters...

English language learners examine advertisements for pets and pet shelters. Students read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...

After reading Sandra Cisneros’ novel The House on Mango Street, class members design a canned food drive, create advertisements for the drive, and use digital cameras to document the entire process. In addition, pupils journal their...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

Students analyze the effective advertisements in print and Internet ads. In this advertisements instructional activity, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a...