Curated OER
Harvesting the River Lesson: Commercial vs. Sport Hunting of Waterfowl: How Did One Lead to the Other?
Students investigate the environmental impact of market hunting leading to new laws and sport hunting. They conduct Internet research, and summarize their opinions on the need for and formation of public policy on waterfowl hunting.
National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
Fun Faces of Wisconsin Agriculture: Curley's Beef Fast Facts
Students explore animal slaughter by researching the Wisconsin beef industry. In this meat statistics lesson, students practice using different math functions to identify how many burgers or sports equipment can be made from one...
Curated OER
Remote Control
Students examine the business of sports. For this current events lesson, students discuss the sale of Manchester United to an American businessman. Students listen to a lecture about branding and marketing. Students may research British...
Curated OER
The Day Before
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
Curated OER
New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
Curated OER
Creating a Commercial
Learners investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Learners create a...
Curated OER
A Healthy Diet
Students examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...
Curated OER
Mapping Baseball
Students research how climate, distance, population shifts and immigration have influenced American baseball. They also consider how players from other countries have made their mark on American baseball.
Curated OER
The Write Response
Students explore what impact the terrorist attacks of September 11, 2001 had on nine different American novelists. They write and share their own thoughts and feelings, then consider the role writing plays in their own lives,...
Curated OER
Etiquette Lessons for Students
Young scholars explore the meaning of good manners and proper etiquette. In this behavior lesson, students read an article that explains manners in the social setting and workplace, then complete several activities that reinforce the...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Dispel Myths, Save Lives
Learners explore the reality of underage drinking. In this underage drinking lesson, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an activity...
Curated OER
Animation
Students describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.
Curated OER
Career Portfolio
Eighth graders set realistic career goals. and become familiar with career opportunities and skills necessary to be successful. Students create a career portfolio containing three career opportunities.
Curated OER
Who Is My Competitor?
Young scholars brainstorm businesses in their community and which businesses compete for the same business. They view the Yellow Pages as a resource to identify business who compete against one another and offer similar products. They...
Curated OER
Korea in Your Community
High schoolers identify Korean products sold in the US and become aware of Korea's importance in international trade.
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