National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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New Toy Project
Young scholars create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a activity that focuses on the history and ubiquity of the Super...
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Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
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A Healthy Diet
Students examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...
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Dispel Myths, Save Lives
Students explore the reality of underage drinking. In this underage drinking lesson, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an...
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Animation
Middle schoolers describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.