National First Ladies' Library
Learning to Be Consumers: The Emergence of Catalogs and Advertising
Learners study the historical context of marketing and how it came to be so important in the 19th century. They analyze advertising in the 19th century, 20th century, and today to understand how much or how little has changed.
Curated OER
The Day Before
Students explore the impact a major event has on people and on history as their team selects an event and publishes their own magazine to recreate the times in which such an event occurred.
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Who Is My Competitor?
Learners brainstorm businesses in their community and which businesses compete for the same business. They view the Yellow Pages as a resource to identify business who compete against one another and offer similar products. They...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a activity that focuses on the history and ubiquity of the Super...
Curated OER
Going For The Gold
Students share opinions about athlete endorsements. They write articles that provide an economic profile of an athlete for submission to their school newspaper.
Curated OER
A Healthy Diet
Students examine their own fast food habits and discuss the poor nutritional value of this type of food. They read nutritional labels on popular packaged foods. They analyze the risks of a diet high in fat and sodium versus a well...
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Etiquette Lessons for Students
Students explore the meaning of good manners and proper etiquette. In this behavior lesson, students read an article that explains manners in the social setting and workplace, then complete several activities that reinforce the...
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Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Animation
Middle schoolers describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.