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The Role of Television Commercials in Presidential Election Campaigns
Eighth graders investigate the evolution of the presidential election campaign. In this media awareness lesson, 8th graders examine the use of television commercials during campaigns and their impact as they complete worksheets based on...
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Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
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The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
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Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
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The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
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Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students...
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Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students...
US Institute of Peace
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
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Design a Resort: Italian Villa
Students work in a group to design a travel brochure and television commercial for an Italian resort. They role-play having inherited a large sum of money and buying an Italian villa to turn into a resort. Students research geography,...
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School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
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Individuality vs. Conformity
Have your middle schoolers participate in numerous activities designed to spark their awareness of literature. They express ideas and concerns clearly and respectfully in conversations and group discussions. Next, they view a music...
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Make a Commercial
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...
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My Commercial
Pupils analyze television commercials. They listen to audio tapes and view video tapes to answer questions about the content. They answer questions related to the products, images, characteristics, and presentation. They rewrite the...
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Media Literacy Final Project
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
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Midwest Region Commercials
Third graders research their assigned state using a variety of resources including a website, books, and travel brochures. They complete questions on a worksheet to use when writing a commercial for the state. They film the commercial...
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It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
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Estimation and Your TV Diet
Students develop estimation skills by using real life situations. In this estimation lesson students collect data about their television watching habits. They make hypothesis about the number of hours they watch, how many...
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TV Talks, We Listen?
Learners recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson plan, students watch television to research the...
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Mixed Media Messages: Reduce, Reuse, Recycle
Students examine the process of recycling by creating a mock television commercial about recycling. In this recycling lesson, students watch an animated demonstration about recycling and answer content questions. Students play an online...
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Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Propaganda Techniques
Learners identify five propaganda techniques used in advertisements, then write their own ads using propaganda techniques that influence others to buy their products. They videotape their commercials, and write about recognizing propaganda.
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Selling Solutions
Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....