Lesson Plan
Dream of a Nation

Read, Watch, Write for Pathos, Logos and Ethos

For Teachers 9th Standards
Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...
Lesson Plan
The New York Times

Super Brand

For Teachers 6th - 12th
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Lesson Plan
Curated OER

Logos and Commercial Arts

For Teachers 6th - 10th
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Handout
Read Write Think

Persuasive Techniques in Advertising

For Students 9th - 12th Standards
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Lesson Plan
Curated OER

Impact of Greek Mythology in Today's World

For Teachers 8th - 12th
Students explore world logos and names of companies and relate them to Greek myths. Events real and imagined are examined and their effects on later cultures are discussed.
Lesson Plan
Curated OER

Centennial: Symbols of Utah

For Teachers 4th
Fourth graders examine how symbols bring to mind facts, feelings, emotions, and events. They design a new, contemporary flag to promote the state of Utah.