During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...

Students role-play to determine the best types of magazines that should be purchased for their media center. They create a sales presentation for a particular magazine in small groups. As they listen to each presentation they evaluate...

Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...

Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...

Students discuss peer pressure pertaining to healthy eating decisions.  In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations.  Students complete the...

Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...

Young scholars explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Young scholars analyze a...

Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...

Students become critical thinkers about substances that are called medicines and it guides them into an inquiry process of carrying out their own investigations of the attributes of some common herbal remedies.

Students review several articles on same current event, and then cover news issues themselves while assuming secret identities of various individuals who have vested interests in issue. Students write newspaper articles from these...

Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.

Students examine the effects of an urban setting on the development of male adolescence. After watching a film, they identify the problems in the relationship of the characters. They discuss the impact of becoming a teenage father and...

Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.

Learners develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.