Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.

Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.

Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....

Young scholars study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Young scholars create a market research survey based on their peers preferences....

Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...

Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...

Students discuss peer pressure pertaining to healthy eating decisions.  In this personal health lesson, students identify reasons why they make poor eating decisions and how to ignore food temptations.  Students complete the...

Students explore mass media by completing worksheets in class. In this consumerism lesson plan, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of...

Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.

Students become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...

Students investigate the value of money. In this money lesson, students simulate going shopping in their classrooms for various objects. Students use play money to pay for the objects.

Students discover the life of Benjamin Franklin by studying his inventions.  In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a commercial in an...