Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.

Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.

What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...

Encourage your young citizens to make a difference. Using Tyson Miller's Dream of a Nation: Inspiring Ideas for a Better America as a starting point, class members watch documentaries, investigate issues, and then write letters to...

The firsthand accounts of what it was like to be an enslaved person in the mid-1800s riveted a nation and the issue ultimately led to civil war. Using excerpts from Frederick Douglass's autobiography, budding historians examine what it...

Scholars examine how Brutus and Mark Antony employ ethos, pathos, and logos in their speeches to persuade the angry crowd in Act 3, scene 2 of William Shakespeare's tragedy, Julius Caesar. To set the stage, groups first identify the...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...

Scholars, high schoolers, class members! With the help of this lesson plan, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to...

Looking for a instructional activity that teaches class members how to analyze nonfiction? Use Joseph McCarthy's famous "Enemies from Within" speech as a instructional text. Worksheet questions direct readers' attention to the many...