Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Concepts

advertising, ethos, pathos, logos, persuasive arguments, persuasive techniques

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Additional Tags

english language arts

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Instructional Ideas

• To underscore the concept of demographics, have class members note the types of ads broadcast during a children's show, a news program, and a sporting event

Classroom Considerations

• The activity requires computer access for all class members

Pros

• The seven-session plan includes lessons for specific grade levels, links to all required printouts, the ad assignment, and a rubric

Cons

• None

Common Core

RI.9-10.1 RI.11-12.1 SL.9-10.1.a SL.11-12.1.a