How would someone market a new cereal to space aliens? Using the third lesson plan from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products....

Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...

If you're looking for a last-minute resource to help your class celebrate Valentine's Day in an educational way, browse through this selection of reading comprehension worksheets, which cover such topics as why the holiday is celebrated...