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This Ad Creation lesson plan also includes:
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a whole class, scholars discuss how research affects the way ads are created. To finish, small groups use the information to create their own ads for specific target audiences.
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CCSS:
Adaptable
Concepts
Additional Tags
Instructional Ideas
- Display students' advertisements in the classroom
- Have small groups discuss how advertisers might select where to place ads
Classroom Considerations
- Print enough worksheets for each individual and have pens, markers, and paper available for the advertisements
Pros
- Includes a helpful step-by-step sequence for a guided discussion about target audiences
- Lesson plan is effectively organized with an objective, materials, directions, and wrap-up
Cons
- None