+
Lesson Plan
Curated OER

Springfield Digital Storytelling Project #6: Grapes Commercial

For Teachers 6th
Here is a fabulous instructional activity that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video,...
+
Lesson Plan
Curated OER

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Young scholars examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
+
Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
+
Lesson Plan
Curated OER

Persuasive Writing

For Teachers 4th - 7th
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
+
Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
+
Lesson Plan
Curated OER

Short Story Commercials

For Teachers 6th - 8th
Students read short story selections, and work with classmates to produce commercials using digital video equipment.
+
Lesson Plan
Curated OER

The Price of Happiness: On Advertising, Image, and Self Esteem

For Teachers 9th - 12th
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
+
Lesson Plan
Curated OER

Commercials...What Are They Saying?

For Teachers 5th - 8th
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
+
Lesson Plan
Curated OER

Superbowl XXXVII Ads: Who Wins Here?

For Teachers 11th - 12th
Young scholars research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on...
+
Lesson Plan
Curated OER

Values and Images Reflected in TV Commercials

For Teachers 9th - 12th
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
+
Lesson Plan
Curated OER

Advertisements and Commercials

For Teachers 3rd - 5th
Students analyze advertisements. In this advertising instructional activity, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed...
+
Lesson Plan
Curated OER

It's On Sale

For Teachers 1st
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
+
Lesson Plan
Curated OER

Advertising Books

For Teachers 3rd - 5th
Students experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
+
Lesson Plan
Curated OER

Media Literacy Final Project

For Teachers 9th - 12th
Students meet as a class to discuss a variety of media literacy topics before breaking into groups to conduct research on one aspect of the topic. In order to gather information, they watch episodes of the Simpson's television show and...
+
Lesson Plan
Curated OER

Designing And Filming Commercials

For Teachers 4th - 12th
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
+
Lesson Plan
Curated OER

Language Arts: Digital Commercials

For Teachers 6th - 8th
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
+
Lesson Plan
Curated OER

Propaganda: Making a Commercial

For Teachers 7th
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
+
Lesson Plan
Curated OER

Advertising Gimmicks - Critical Thinking Required

For Teachers 9th - 12th
Young scholars identify reasons why advertising works, evaluate reasons for its success, and write commercials.
+
Lesson Plan
Curated OER

Are We under the Influence? A First Look

For Teachers 8th - 12th
Learners explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
+
Lesson Plan
Curated OER

Recognizing Advertising Techniques

For Teachers 8th - 12th
Students explore advertising techniques. In this media awareness lesson, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods. 
+
Lesson Plan
Curated OER

What Is the Influence?

For Teachers 7th - 12th
Students investigate propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and use the provided propaganda handouts to identify the propaganda techniques used in each of them.
+
Lesson Plan
Curated OER

Are We under the Influence? A Second Look

For Teachers 8th - 12th
Students explore propaganda techniques. In this media awareness lesson, students watch instructor-selected commercial clips and identify the propaganda techniques used in each of them using the provided propaganda handouts.
+
Lesson Plan
Curated OER

Script Reading

For Teachers 8th - 12th
Learners investigate propaganda techniques. In this media awareness lesson, students watch drug commercial clips and identify the purpose of pacing in advertising. 
+
Lesson Plan
Curated OER

Commercials/Ads

For Teachers 4th - 5th
Students write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and create...