There is no way you can persuade someone who does not trust you. Trust is a vital part of Influence and persuasion. So, let’s look at how to build Trust.



We already have a very popular video about trust, that discusses...

Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…

Nobody ever makes a decision on the facts alone. We make our choices based on emotions, and then use the facts to justify our decision… to others and to ourselves. So, how can you influence people by appealing to emotion?

Words have power. And some have a lot more power than others. Indeed, some have so little that they diminish the impact of the words around them. Knowing what words do and do not have power is important, if you want to use your language...

People will most easily remember two parts of your presentation: the start and the finish. So, you need a powerful way to close. Let’s take a look at some of my favorite ways of closing.



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The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these...

Five leading psychologists present aspects of the life and work of a professional social psychologist, and discuss some current issues in the field of social psychology. Featured are: Barbara Fredrickson (UNC Chapel Hill), Roy Baumeister...

When you talk to yourself, what does your inner voice say? Are you kind to yourself? Do you tell yourself things that will improve your mental health, or make it worse? If you need help improving your self-talk, we’ve got some tips...

Interjections teaches how to identify interjections in sentences.

Dive deep into Ki's exploration of love.

Welcome to the channel! This is 'Art Practice’, a series of short videos giving an intro into the art practice of artists around the world. You can use this video if your’e new to creativity, a seasoned artist looking for new techniques...

The first African-American woman to win the Pulitzer Prize for Poetry, Gwendolyn Brooks wrote about the hardship and struggles of ordinary people.

The Deductive Communication Approach™ uses an 'top-down' structure, where you answer the question first, then list your main reasons(s) and supporting arguments, and then summarize the broader usefulness of your point.

I’ve talked about dialectical behavior therapy or DBT as the best treatment for borderline personality disorder. But modified forms of DBT can be helpful for other conditions like bipolar disorder, anxiety,...

This is a follow up to a previous video on identifying your self-defeating thoughts.

Challenging your thoughts is called cognitive restructuring and is a technique used in cognitive behavior therapy. You can do...

Lollipop the skunk is nearing the end of her life and every moment with her has become precious. Jessi visits Lollipop on one of her nightly check ins and captures her time with Lollipop on video while sharing her thoughts about grief...

Jessi is joined by Ruby the dog as they explore the guilty dog look and what it really means.

Jessi discusses anthropomorphism and how it can interfere with communication and your overall relationship with a non-human animal.

What is toxic positivity? It's the idea that you have to always be happy, no matter what. If you're not, then something must be wrong with you. This video dives into how this mindset actually causes more harm than good and why it's...

Emotional eating, it's more than you think. Not all emotional eating is an eating disorder. The common portrayal is someone who is upset and eats a tub of ice cream. But there are subtle ways we can attach emotions to eating even when...

Disclaimer: All of the information on this channel is for educational purposes and not intended to be specific/personal medical advice from me to you. Watching the videos or getting answers to comments/question, does not establish a...

How do you know if you have borderline personality disorder versus being depressed? People with borderline personality disorder can feel depressed but not all low moods are depression. You can have both depression and borderline...

Binge eating disorder is not the same as bulimia which involves eating large quantities of food and then using things to purge the food such as over exercising, vomiting, or using laxatives. Binge eating disorder is...

What are Emotions? How do emotions relate to Organizational Behavior? Emotions shape an individual's belief about the value of a job, a company, or a team. Emotions also affect behaviors at work. Research shows that individuals within...