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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Health: Media and Body Image
Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...
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Magazine Dollars and Sense
Students analyze magazine advertisements that appeal to them. They explore how tobacco companies continue to target teens in magazine advertisements. They explore how advertisers select magazine ad space.
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TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson, students watch television to research the audience...
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Consumer Product as in "Chocolate Milk"
Students examine different marketing techniques how to present themselves while looking for work. In this marketing lesson students create their own advertisement.
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Advertising's Hidden Messages
Young scholars explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Young scholars locate advertisements that use various advertising techniques....
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Teaching With Primary Sources
Students examine primary sources. In this primary sources activity, students evaluate 19th century advertisements. Students create and illustrate an advertisement.
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Mathematical Magazines
Students look through magazines and calculate the percentages of the types of ads in the magazines. In this percentages lesson plan, students create a graph to show their results.
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Super Dollar Special
Students read the Super Dollar Special. In this advertisement lesson, students read an article consider placing an advertisement in the newspaper. They work on summarizing what they've read and using context clues.
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A Smarter Consumer
Students explore advertisements. In this consumer literacy lesson plan, students discuss advertisements to help them make better buying decisions.
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Advertisement storyboard
In this advertisement worksheet, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard.
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Propaganda Techniques
Sixth graders locate examples of persuasive writing. In this persuasive writing instructional activity students work in a groups to identify and analyze the use of propaganda techniques. Students use newspapers to find editorials, or...
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Bargaining
Students create a newspaper or magazine advertisement for clothing and personal items. Students make statements of preference regarding these items. Students engage in a role play where two people are bargaining for various items.
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Can You Believe Your Eyes?
Students investigate hidden messages by analyzing images. In this art analysis lesson, students assess specific photographs by their use of light, framing, distortion and size. Students create their own juxtapositions in images and...
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Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial instructional activity, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate...
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Creating Your Own Ad
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for the...
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Reading Comprehension
Eleventh graders analyze an advertisement. In this advertisement analysis activity, 11th graders work in learning tiers to complete an analysis of the structure of the advertisement when compared to other text. Students complete a...
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A Virtual Adventure In Australia
Young scholars create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Critical Consumerism
Students identify the role of advertisements in their environment. In this advertisement lesson, students find advertisements in their classrooms and discuss them. Students write a definition for advertisements and identify related...
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Factual writing: leaflets
Students identify persuasive words in provided leaflets. In this factual writing lesson, students complete an online activity. A worksheet is provided for extra practice.
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Features of An Effective Advertisement
In this advertisement worksheet, students read the features of an effective advertisement before noting whether these feature are include in an ad the are looking at. They look at an advertisement and tell whether it is effective or not...
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Advertisement Evaluation Document
In this advertisement evaluation worksheet, students complete a checklist that tells about what type of advertisement they are looking at. They determine what type of product is being advertised and tell if they would purchase it.
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Amazing Ads
In this science project worksheet, students name the product and company associated with each famous ad slogan listed. Then they survey the media to locate examples of each technique described in the boxes. Students also create a new...
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Real Life Challenge
In this career learning exercise, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others...