Curated OER
Radio News
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
Curated OER
Newspaper Unit: Reading Lesson Plan
Work on identifying the different parts of a newspaper with your English learners. After reviewing newspaper terminology, pupils pair up and complete a scavenger hunt, looking for specific things in the newspaper and recording their...
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. In this advertising activity, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students...
Curated OER
PETA Pressure
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...
Curated OER
Writing: Advertisements
Young scholars explore these web pages to explore how to write good advertisements.
Curated OER
Census 2000: Future focus
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
Curated OER
Beneath the News: Who's Doing What to Whom, and Who Cares?
Students investigate the differences between various forms of media (print, radio, TV, Internet). They determine the target audience for each and compare exposure around the world. They write a short story and share it with the class.
Curated OER
Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
New Zealand Ministry of Education
Nz Ministry of Education: Hearwaves
Young scholars analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements,...
Utah Education Network
Uen: Tonight's Homework Watch Cartoons
Students will make observations about different types of advertisements. Students will watch distinguish the types of advertisements shown during commercial breaks associated with their cartoons and the news.
Other
Adbusters: How to Create Your Own Print Ad
This site details eight steps in creating your very own print ads. Each area has been elaborated on significantly and contains such areas as mistakes to avoid, decisions on format, target audience and communication objective, and many...
Teachnology
Teachnology: Lesson Plan: Buy Me!
This third-fifth grade instructional activity focuses on learners choosing a product to sell, determining their target audience, and creating a PowerPoint presentation to sell their product.
Other
Web Quest: Propaganda Techniques
Are you looking for an activity to teach propaganda techniques? this interactive lesson allows students to get an experience exploring propaganda techniques.
Alabama Learning Exchange
Alex: Using Google Docs to Write for Audience
Students write and digitally publish a weekly newsletter using Google Docs. The content will be a synthesis of interesting issues from their class as well as some outside news and issues which directly impact students. The target...
Intuitor
Mailchimp: Product Differentiation
Learn what product differentiation is and how companies can use it to improve their places in the market.