Dive into the thrilling world of The Race of Gentlemen, where vintage cars race on the beach, bridging generations.

In this math video we will be using a tree diagram to determine the number of different combinations possible for desired outcomes. We will learn how to read a tree diagram showing probable outcomes. We will use the tree diagram to...

Embark on a journey into the heart of South Africa's bush with wildlife biologist Wes Larson, as he joins forces with the Endangered Wildlife Trust in a daring mission to create a new pack of African wild dogs. Witness the challenges...

Mr. Griot uses the story “Blue Hole” to demonstrate the characteristics of fiction, plot, and conflict resolution.

Today Henry meets a giant observatory telescope. Telescope has just discovered a new constellation. The trouble is he didn't write down the co-ordinates! Henry becomes an Astronomer and helps Telescope track down the constellation!

This video explores the rich history and legacy of Rolls Royce and Bentley, two iconic British motoring brands known for their luxury and engineering excellence. From their origins in engine development for various modes of...

Experience the power of Mobilestü, a mobile recording studio bringing self-expression to neighborhoods. Witness how it empowers individuals to share their stories, de-escalate tensions, and foster connections through music.

Experience the power of Mobilestü, a mobile recording studio bringing self-expression to neighborhoods. Witness how it empowers individuals to share their stories, de-escalate tensions, and foster connections through music.

The video discusses the launch of Apple's revolutionary iPhone in 2007, highlighting the anticipation and hype surrounding its release. Despite some initial issues with the AT&T network, the iPhone delivered on its promises and set a new...

This video explores the challenges faced by tech companies like Apple and Microsoft when they disappoint their loyal customers with product issues or sudden price drops. It highlights how even the most iconic brands can face backlash and...

Advertising is, perhaps, the most visible and obvious aspect of marketing. Yet it is also one of the least written about. In my 956-page copy of the Principles of Marketing (4th Ed), advertising gets just 24 pages (less than 3% of the...

Planning is an important task when you are spending a large amount of money – and hazarding your brand reputation – on advertising. In this video, we will focus on the two key activities of planning an advertising campaign:

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Your creatives want to develop compelling ad copy. So, what are the persuasive advertising copy strategies they can use? Let’s take a look…

Many large multi-national organizations eschew the simplicity of Charles Handy’s Federal Organization model. Instead, they favor the big, complex, and ugly approach that is the Matrix Model.

A Brand Strategy is a long-term plan for the evolution of a successful brand and the growth of its brand equity.

How can your organization build the reputation it chooses? What it does and how the media represent it are important. So is advertising. But one way combines authenticity and control: good Public Relations, or PR.

Rosser Reeves was an advertising executive who believed that an advertisement or commercial should show off the value of a product, not the cleverness of the ad’s copywriter. He crafted his ads around what he called the Unique Selling...

I guess the first question a business should be asking is ‘do I need an advertising agency?’ However, if the answer is ‘yes’, you’ll need to know what advertising agencies do, how to select one that’s right for you, and how to prepare a...

Advertising is a big investment. So, you need to be able to assess the return you get – your ROI. What are the outcomes? That’s the question we seek to answer with campaign monitoring and evaluation.

Brand management is the creation and execution of plans to strengthen consumers’ brand perception of a brand.

A brand marketing plan is a plan for all the goals, activities, costs, and controls to promote a brand. So, how do we build one?

In our video on Marketing Mix, one of the 4 Ps was Promotion. Let's talk about crafting a message.

Jeff Bezos, the CEO of Amazon said that ‘Your brand is what people say about you when you’re not in the room.’ Let’s examine what we mean by the terms brand and branding.

A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other...