Handout
Duke University

Ad* Access: Brief History of Ww Ii Advertising Campaigns

For Students 9th - 10th
This site from Duke University tells of the massive advertising campaign that the United States launched to help finance the war.
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: Living Room Candidate (Campaign Ads)

For Students 9th - 10th
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
Website
Other

Ad Cracker

For Students 9th - 10th
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Lesson Plan
Cyberbee

Cyberbee: Election Lessons

For Teachers 3rd - 8th
These Election Lessons contain a variety of activities to use in your classroom, including a history of campaign buttons. Many of the links use primary sources from the Library of Congress.
Lesson Plan
Writing Fix

Writing Fix: Responding to Comarison/contrast: Unusual Smear Campaigns [Pdf]

For Teachers 9th - 10th
In this PDF lesson plan, students unpack two opposite concepts by creating an imaginary "Smear Campaign," pretending the two concepts are opposing each other in election. Students may create print, radio, or television ads to show how...
Lesson Plan
Alabama Learning Exchange

Alex: Advertising and Its Effects on Consumer Decision Making

For Teachers 9th - 10th
This activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as a...
Unit Plan
PBS

Pbs: The :30 Second Candidate

For Students 9th - 10th
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Lesson Plan
University of Nebraska Omaha

University of Omaha: Lesson Plan: Why Do I Want All This Stuff? [Pdf]

For Teachers 3rd - 5th Standards
This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.
Article
CNN

Cnn: Can Bush Win by Going "Positive?"

For Students 9th - 10th
This is an article questioning whether or not a politician can still win his office without running negative campaed ign ads. (August 2000)
Activity
CNN

Cnn: All Politics: Candidates

For Students 9th - 10th
Although the advertisement reads that the "free" two and a half minutes given to each candidate in the 1996 Presidential election will be soundbite free, in actuality the two and a half minute speeches are lengthy sound bites.
Lesson Plan
Museum of the Moving Image

Museum of the Moving Image: Admaker, Obama vs. Mc Cain: "Fundamentals" (2008)

For Teachers 9th - 10th
A lesson plan to accompany two interactive activities. In the first activity, students must convert a political ad for Barack Obama into one that promotes John McCain. The second activity has them create their own campaign ad. The ads...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: 1964 Johnson vs. Goldwater

For Students 9th - 10th
"Vote for President Johnson on November 3. The Stakes Are Too High for You to Stay at Home"."In Your Heart You Know He's Right". View presidential campaign advertisement from the 1964election. Includes video clips, information about...
Lesson Plan
Other

Ontario Council for Technology Education: Food Truck Project [Pdf]

For Teachers 9th - 10th
By the end of this project, the student will demonstrate an understanding of the fundamental concepts and skills required in the planning and development of a product or service, such as a food truck, including the use of design process...
Activity
Other

Dover Adult Learning Center: Pick Your Candidate [Pdf]

For Students 9th - 10th Standards
This document from the Dover Adult Learning Center is a nice resource for any beginners in the political decision-making process. Provides links to material to help decipher ads, candidate speeches, rhetorical tricks, campaign issues,...
Website
Then Again

Then Again: Web Chron: Emperor Wu Ti

For Students 9th - 10th
An account of the emperor Wu-ti of the Han Dynasty. Includes his military campaigns, bureaucracy, and Confucian thought.
Lesson Plan
Other

T. Skinner Business Education: Desktop Publishing

For Teachers 9th - 10th Standards
Are you looking for desktop publishing resources? Tonya Skinner is a business educator who has compiled resources to enrich the business classroom. Resources include: lesson plans, activities, and desktop publishing links.
Lesson Plan
PBS

Pbs News Hour Extra: Political Commercials Lesson Plan

For Teachers 9th - 10th
Young scholars will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
Graphic
Curated OER

Educational Technology Clearinghouse: Maps Etc: England, Ad 626

For Students 9th - 10th
A map of England and Wales in AD 626 at the beginning of the campaign against West Saxons by the Northumbrian King Eadwine (Edwin). The map is color-coded to show the kingdoms under the influence of North Humberland, the territory of...
Graphic
Curated OER

Early Marlboro Man Cowboy Ad

For Students 9th - 10th
National Public Radio documents the rise of the Marlboro Man, "the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Interesting views of the...
Graphic
Curated OER

1973 Marlboro Ad

For Students 9th - 10th
National Public Radio documents the rise of the Marlboro Man, "the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Interesting views of the...