Balanced Assessment
The Contest
Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs...
Annenberg Foundation
The Progressives
The Progressive Era brought about a word that often leads to turmoil—change! Learners research the late 1800s in American history to uncover societal issues gripping the nation back in the day. The 15th lesson of a 22-part series...
Aurora City School District
Do Not Try to Kid a Kidder: The Art of Persuasion
The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...
EngageNY
Individual Research
Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...
News Literacy Project
News Goggles: Ad or News?
Ever seen the labels "sponsored content," "native advertising," "advertorial," "paid post," "#ad," or "#sponsored?" If so, then you are looking at advertisements that are designed to appear as news stories. Learn how to tell the...
Curated OER
Gender Stereotypes and Body Image
Learners discuss and become aware of the dangers of gender stereotyping and the media's role in perpetuating gender stereotypes. They view magazine advertisements and make entries in their journals after guided discussion.
Curated OER
Pet Guess Who
Est-ce que ton animal grand ou petit? Pair up your beginning French speakers for a game of Pet Guess Who! Using pet advertisements from newspapers or the Internet, pairs try to guess what kind of animal their partner has. Also, use the...
Curated OER
Buying on Credit
Explore using credit in this financial responsibility and math lesson. Learn to identify the acronym of "PRT" as Principle x Rate x Time, then calculate interest based on this formula. Do some real-world problem solving and choose...
Media Smarts
Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...
Media Smarts
Gender Messages in Alcohol Advertising
Make your learners critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Media Smarts
Learning Gender Stereotypes
How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Storytelling World
Maniac Magee
Add to children's enjoyment of the award-winning novel Maniac Magee with this fun collection of resources. From sequence of events and fact or fiction worksheets, to writing newspaper articles and creating advertisements based...
Great Schools
My First Presidential Election
Register, establish a platform, make campaign speeches, and design campaign advertisements with a study of presidential elections. Young citizens engage in various activities that mimic the election process.
Chymist
Esters: An Introduction to Organic Chemistry Reactions
Scratch and sniff an introduction to organic chemical reactions. A creative lesson has individuals study the esters commonly used in scratch-and-sniff stickers and advertisements. Following the lab procedure, scholars create the organic...
iCivics
Mini Lesson A: Monetization
Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...
Foundation for a Drug-Free World
The Truth About Drugs
Teenagers hear many messages about drugs from advertisements, their peers, their teachers, and their parents. But who is lying? What is the truth? A thorough, thoughtful unit takes a purposeful look at drug education, drug culture, and...
Alberta Learning
Creating Persuasive and Effective Visuals
Advertisers know how to use persuasive techniques to create powerful visuals that inform and influence others. Class members examine these techniques and then demonstrate their knowledge as they craft posters, flyers, collages, etc. for...
Canadian War Museum
Analyzing Propaganda Posters
Understanding propaganda is very similar to understanding advertising's influence on an audience. Teach learners all about effective propaganda tactics by analyzing posters from World War I. Pupils work together to make their own posters...
Pittsburgh Ballet Theatre
Peter Pan: Teacher Resource Guide
What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...
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