Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...

Learners explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Learners then create a counter advertisement against smoking.

Students become familiar with the nutritional value of foods advertised on television and in magazines. They discuss different types of foods and where snack food fits into a healthy diet. They categorize the foods they eat as healthy or...

Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...

Which vitamins should be ingested daily for maximum nutrition? Learners with ispecial needs or those who are pregnant focused on television and magazines advertisements that are used to sell food products. They conduct experiments and...

By examining harmful health and hygiene practices, teens will be able to determine what is best for their body. Advertisers for health/hygiene products will also be evaluated for "best interest" criteria. The class will begin by...

Exercise is good for your heart, your bones, your lungs, and your mood! Middle schoolers read more about the effects of regular exercise before creating their own posters that advertise the benefits of physical fitness.

It's time for your class to advertise what they've learned! The culminating lesson in the 24-part series asks scholars to use their newfound chemistry knowledge to create advertisements. Their magazine advertisements describe the health...

Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...

How do media representations influence our attitudes? Examining advertisements through the filter of gender representation forms the basis of this, the second of three lessons that address gender stereotypes. Resources include links,...

Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...

Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs...

Teenagers hear many messages about drugs from advertisements, their peers, their teachers, and their parents. But who is lying? What is the truth? A thorough, thoughtful unit takes a purposeful look at drug education, drug culture, and...

Raise awareness of eating disorders with a two-activity instructional activity with middle schoolers reading articles to gather background information and then create audio messages and advertisements that promote healthy self-esteem and...

During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...

Young scholars explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.

A simple, yet poignant lesson gets teens reading ads for clinical trials and discussing the requirements for participation. At home, they peruse the newspaper to find current examples of similar advertisements. The purpose of this lesson...

Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.

Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health instructional activity, 5th graders analyze magazine or television...

Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...

Fifth graders examine the influence of advertisements on body image and purchasing. They discuss the psychology behind the ads and working in groups cut out words in magazine advertisements that could entice them to buy the product. ...

Students watch a video on the problem of smoking in China. Using the Internet, they explore the cigarette marketing campaigns in the United States and on their way home identify advertisements. They discuss their findings and discuss...

Students explore the causes and effects of marijuana addiction and research how THC affects different areas of the brain. They synthesize their knowledge by creating print advertisements that inform teenagers about the physiologic danger...

Fifth graders recognize that tobacco companies target young people with their advertisements. For this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...