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Ad Up: Internet Advertising and Marketing Terms Glossary: Definitions
Extensive collection of marketing terms and definitions. Includes industry, nonprofit, and professional organizations as well as technical terms for approach, design, layout, copy, production, & distribution.
Biz Move
Biz Move: Writing Advertising Ads
Comprehensive overview of how to write ad copy. Includes formula AIDA & explains differences between classified ads & display ads. Includes "assignments" & offers practice tips. Provides good & bad examples of each type...
Duke University
Duke University: Emergence of Advertising in America: 1850 1920
This timeline includes selected events in business technology, media, marketing, and advertising for 1850-1920.
Media Smarts
Media Awareness Network: Co Co's Adver Smarts
Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...
Read Works
Read Works: Junk Food Ad Attack!
[Free Registration/Login Required] An informational text about companies marketing junk food to children. A question sheet is available to help students build skills in reading comprehension.
Alabama Learning Exchange
Alex: Marketing Your Business
Marketing is the activities of a company associated with buying and selling a product or service. It includes advertising, selling, and delivering products to people. In order to successfully market and sell your products and /or...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Alabama Learning Exchange
Alex: Advertising and Its Effects on Consumer Decision Making
This activity will show the student the power of advertising to create demand for a product. After reviewing existing advertisements, the students will create their own campaign for a product. Following a presentation to the class as a...
Other
Center on Alcohol Marketing and Youth
The Center on Alcohol Marketing and Youth reports on the marketing practices of alcohol producers and on the dangers of underage drinking. Resources include an overview of alcohol marketing (also available in Spanish), examples of print...
Other
Marketing Jobs: Find a Job
Explore current job openings in the Marketing field. Search by job function, state, or keyword.
Other
Radio Advertising Bureau
This is a site filled with information about radio advertising. Find out how to advertise, get some advertising ideas, check out advertising research, and more.
Other
Wvu: Alcohol and Advertising (Lesson Plan)
A lesson plan through which students discover, examine, and discuss how alcohol is advertised in magazines. A simple lesson to put together, "Alcohol and Advertising," only requires magazines, art supplies (construction paper, poster...
PBS
Pbs Frontline: The Persuaders
The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...
Other
Introduction to Marketing: Promotion Process & Publicity
This site presents an extensive outline detailing the promotion process, sales promotion, and publicity.
Khan Academy
Khan Academy: Lesson Summary: Long Run Self Adjustment in the Ad as Model
In this lesson summary review, remind yourself of the key terms and graphs related to the long-run self-adjustment mechanism. The long-run self-adjustment mechanism is one process that can bring the economy back to "normal" after a...
Careers New Zealand
Careers Nz: Graphic Designer
Thorough look at a career as a graphic designer or commercial artist. Information covered includes: tasks and duties, personal requirements, how to enter job, working conditions, employment conditions, and the job market. A personal...
Read Works
Read Works: Is Big Tobacco Out to Hook Kids?
[Free Registration/Login Required] An informational text about the addictive nature of tobacco and the dangers teens face due to tobacco marketing strategies. A question sheet is available to help students build skills in reading...
Wolters Kluwer
Business Owner's Toolkit: Figuring the Costs of Setting Up Your New Business
This resource includes a worksheet that can be downloaded to aid a new business owner in determining what their startup costs will be. The article provides additional links to kinds of costs a new business owner will encounter.
Other
African American Inventors Who've Changed Your Life (Pdf) [Pdf]
Integrated lesson plan focusing on the contributions that African American inventors have made to modern society. Includes rationale, day by day plan, links, and other information.
Other
Ideabook.com: 5 Principles of Good Design
Ideabook.com shows why good design is important & how to approach project conceptually. Reminders that design is focused, is geared to target audience--not the designer, & that to be accepted by audience, designer must believe in...
Wolters Kluwer
Small Business Guide: Do You Have the Right Stuff to Run a Small Business?
Very comprehensive site with links to all of the roles you must be experienced in to run a small business successfully. Roles such as tax collector, manager/boss, sales/marketing/advertising executive, accountant, etc. are discussed.
Alabama Learning Exchange
Alex: It Is Easy Being "Green" Part Iii of Iii
In this third and final installment of the "Green" series, the students will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...
Other
Creative Freelancers
Are you interested in exploring creative freelance careers? Look at the types of creative jobs that are available on a project or permanent basis.
PBS
Pbs Teachers: China's Chances of Kicking a Growing Smoking Habit
Explore the growing smoking habit in China, especially among males.
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