Handout
US Department of Labor

Bureau of Labor Statistics: Advertising, Promotions and Marketing Managers

For Students 9th - 10th
This report, sponsored by the U.S. Department of Labor describes managerial-level jobs in advertising, marketing, and public relations. The report includes working conditions, needed training, salary, job outlook, etc.
Graphic
Other

Visualistan: Us Programmatic Ad Spending Statistics and Trends

For Students 9th - 10th
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Article
Other

Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]

For Students 9th - 10th
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Website
Federal Trade Commission

Federal Trade Commission: Consumer Information: Jobs and Making Money

For Students 9th - 10th
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Website
Other

Kentucky Association of Deca

For Students 9th - 10th
This site serves as a resource for marketing teachers and students. The organization's goals, officers, and events are given, as well as information on competitions and resources.
Lesson Plan
American Geosciences Institute

American Geosciences Institute: Earth Science Week: A Paste With Taste

For Teachers 3rd - 8th
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Article
Other

Nielsen Norman Group: The Use and Misuse of Focus Groups

For Students 9th - 10th
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Handout
US Department of Labor

Bureau of Labor Statistics: Computer and Information Systems

For Students 9th - 10th
From the Department of Labor, read about the job outlook for Computer and Information Systems Managers. Read about such things as work type to pay.

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