Article

Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]

Curated by ACT

This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)

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Concepts
advertising
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Additional Tags
ad campaign, competing for business, market structure, monopolistic competition, product differentiation, wall street journal: mcdonald's launches new ads, hoping to tap goodwill, examples, examples of monopolistic competition
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Classroom Considerations
  • Knovation Readability Score: 5 (1 low difficulty, 5 high difficulty)